In addition, it is worth noting that, apart from the massive investment in the search for new tools to bring a superior experience to its user, the platform has increased its market in key countries. And this is just the beginning for the future of the organization, which seeks to be Top 10 in the world in the technology sector.
Thus, in addition to the organization being officially regulated to operate in the country until December 31, 2029, the company is also at an optimistic growth pace. These are the data that the company's CEO, Zoran Milosevi presented at the ICR 2025 Conference in which he showed a 61% increase in preliminary revenue for the 2024 fiscal year, reaching $150 million in total.
It is also important to note that, more recently, Meridianbet has also secured its license renewal to operate online gaming in Serbia (its home country) for the next 10 years, which reaffirms its long-term operational stability in its home region, ensuring continuous and reliable operations.
The SBC Summit Rio 2025
SBC Rio 2025 is the largest event for entrepreneurs and industry throughout Brazil. Having its inauguration last year. Its current edition, which took place between February 25 and 27, had more than 15000 representatives. In this way, the company saw the scenario to disclose more about the Meridianbet organization and explore the dynamic scenario of the national market to show its competitive differentials.
What was presented at the event
Among the main highlights presented by Elder Caturani at the event, the definitive authorization to perform on Brazilian soil was the most repercussion. In the words of the CEO of the organization's national headquarters, Meridianbet has always been ahead of the market in terms of regulatory standards.
"Meridianbet has always been ahead of compliance standards, as we have over 20 years of experience operating in 18 regulated markets around the world. Compliance is much more than an obligation for us, it's a strategic advantage."
"Not only do we meet legal standards, we actively advocate for higher regulatory benchmarks, ensuring long-term market sustainability wherever we operate."
In addition, the Brazilian CEO also commented on the license application process, showing more of the platform's experience under the security of its user and total transparency in communication:
"In Brazil, we have adapted perfectly to the new certification processes, leveraging our global experience to ensure full compliance from day one. The transition was efficient and structured, with clear communication to our users about regulatory updates."
"Any initial adjustments were quickly onboarded, and in February we saw an increase in active users, reaffirming that our commitment to a transparent and well-regulated gaming environment increases trust and engagement."
It is worth noting that, to enter the Brazilian market, some of the measures for action established by the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance (MF) were to pay a grant of R$ 30 million, in addition to the prohibition of credit for betting, identification of players by CPF, facial recognition, strict control of financial flows, among others.
The organization's application for a license to operate in Brazil from Meridianbet covered sports betting and iGaming under the national unified licensing system.
Entry into the Brazilian scenario and adaptation to regulations
Regarding the commitment to responsible gaming and adaptation to regulations, Elder Caturani stated at SBC Rio 2025 Meridianbet's total experience in exceeding the expectations imposed by legislation.
"The organization has a proven track record of exceeding regulatory expectations in every market in which it operates. From day one, we go beyond legal requirements, implementing higher standards of compliance and player protection than those required by law. In this way, we are in full compliance with all responsible gaming policies, aligning perfectly with the strict national regulatory framework."
Another very prominent point was the proactive measures for self-regulation of its user. On this topic, the CEO of Meridianbet Brasil commented: "We have proactively introduced self-regulatory measures such as self-assessment tools, deposit and loss limits, and self-exclusion options within our platform. In addition, our advanced monitoring systems detect potential signs of problematic behavior, allowing us to provide timely intervention and support."
In this case, it is worth noting that game security is carried out through advanced online monitoring and an experienced team in the field. Betting manipulation and money laundering are also actively combated.
That is, in cases of problematic behavior, the company offers support and guidance through a trained team.
In addition, digital security is a priority for Meridianbet. The platform utilizes advanced encryption technologies to protect all of its users' information. Therefore, it strictly follows national and international data protection standards, ensuring that all records are used correctly.
Exclusive products and services for the Brazilian market
In the midst of a competitive market, Meridianbet promises to differentiate itself from sports betting and casino gaming platforms, committing to continuous investment in artificial intelligence. For better idea, the organization's main goal for the coming years is to be among the top ten technology companies in the world.
The CEO of Meridianbet Brasil added: "Our focus remains on high-performance game design, seamless integration, and AI-powered customization to maximize player engagement. As the industry shifts to more immersive and data-driven experiences, we are positioning Expanse Studios as a leading technology provider to operators around the world."
Regarding A.I. implementations, it is worth highlighting the "A.I. Recommends" option. For a better idea, its main objective is to facilitate the search for the options that best match the profile of each user of the platform, allowing them to quickly find those with the greatest chance of pleasing them.
The solution, with the user's consent, analyzes personal preferences, gaming habits, and other factors to provide accurate and relevant recommendations. The strategy was developed to streamline the entertainment of the customer, who previously spent about 20 minutes looking for the best option.
In addition, the company is the first in Southeast Europe to receive Oracle recognition for its AI-driven approach to customer engagement, automation, and scalable marketing solutions.
Opportunities and challenges in the country
Finally, Elder Caturani highlighted the challenges of operating in the Brazilian market, mentioning that one of the biggest problems is the presence of illegal operators, which affect guidance and lead consumers to error.
In this sense, the CEO of Meridianbet Brasil reported that there are frequent reports of unregulated sites that do not comply with the payment of winnings, which generates distrust and impacts the entire industry. In addition, he himself emphasized that this generates negative news for the area, something that, according to him, needs to be modified.
As for the future of iGaming in Brazil, Elder Caturani commented that the scenario is positive, but everything depends on a regulatory framework that is solid and business-friendly, allowing licensed operators to grow responsibly.
In addition, he pointed out that with clear regulations, advanced technologies, and strong sports culture in the country, the market has the potential for rapid expansion, expressing great excitement regarding future opportunities:
"Our iGaming development powerhouse will showcase the latest AI-driven gaming solutions designed for the social casino and real money markets. We already have a portfolio of 55+ games, including Candy's Bonanza and Wild West Spirit, and we continue to expand into the U.S. social casino sector.
The scenario itself appears optimistic in relation to the numbers, since last year, the sector moved approximately 240 billion reais. It is worth noting that Meridianbet's expectation for 2025 is to generate US$ 5.6 billion in gross gaming revenue (GGR) alone, according to data from H2 Gambling Capital.
At ICR 2025, Zoran Milosevic, CEO of Meridianbet said that the global market has the potential to generate US$ 2.5 to 4 billion annually.
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Source: GMB
