"This is a moment of great evolution for Control F5, just as it is for the industry with the long-awaited arrival of regulation. Our new positioning reflects the maturity we’ve gained over nearly two decades in the Gaming market and our ability to see beyond the obvious to seize the new opportunities the current landscape presents,” says Natalia Nogues, CEO of Control F5.
With a history marked by pioneering and innovation, Control F5 has accumulated knowledge, expertise, and broad market know-how. Now, in light of the new regulatory landscape supporting the gaming and betting industry, this experience will be consolidated into a more robust ecosystem, focused on all stakeholders in the Gaming industry—such as platforms, providers, operators, payment methods, industry events, and all companies that are part of this universe.
Gaming market: A universe of possibilities
The company’s CEO, Natalia Nogues, offers a strategic and broad view on the upgraded direction of Control F5. With nearly two decades of experience in the gaming and betting market, she highlights how the accumulated industry knowledge is now being applied to an ecosystemic vision that connects all links in the chain, offering increasingly comprehensive and targeted solutions to its clients.
"The gaming segment is a universe of possibilities that we are only now beginning to fully explore—especially with the recent regulation, which brings a new level of professionalism and opportunities for the entire industry," she says.
"At Control F5, we build our future by bringing forward the best from our past and combining it with the technologies and opportunities of the present. This connection between tradition and innovation is what enables us to create truly transformative solutions."
"But we understand that no company transforms a sector alone. An ecosystem only thrives when all pieces are connected. That’s why, in addition to developing our own solutions, we rely on strategic partners who allow us to offer an even more complete and integrated experience to our clients,” Natalia emphasizes.
The Control F5 ecosystem
The Brazilian gaming and tech entertainment market is undergoing a revolutionary moment. With accelerated growth, an expanding user base, and a more mature industry, the sector is consolidating as one of the most promising in the digital economy. In this context of transformation, Control F5 is announcing its own evolution—a strategic rebranding that goes far beyond a brand change. Flávia Merlo, Marketing Manager, led the repositioning process, aligning communication and business with this new phase.
"We know that the Gaming and tech entertainment market in Brazil is rapidly expanding and holds enormous potential for growth and innovation. Our purpose is clear: we are here to be agents of this transformation, creating and revolutionizing the future with solutions that drive a more dynamic, accessible, and connected ecosystem."
"To do this, we’ve evolved not only our visual identity but also our solutions portfolio, ensuring it meets the demands and fast pace of this segment. As experts in gaming solutions, we combine our experience with the ability to understand each client’s unique needs, boosting their results in a personalized way. More than offering solutions, we create tailor-made strategies that maximize opportunities and ensure a competitive position in a rapidly evolving sector," Flávia emphasizes.
Update toward new horizons
Filipe Santos, strategic planning coordinator, oversaw Control F5’s evolution and implemented the business vision to develop the strategies behind the company’s new positioning. With a sharp eye for opportunities, he highlights the importance of strategic thinking to conquer new markets.
"The Control F5 brand evolution project required market research and careful planning to draw a clear vision of where we are and where we want to go. Throughout the rebranding development, our main challenge was adapting and preparing the brand for a new market context without abandoning its legacy, credibility, and expertise built so far."
"The result was successfully achieved. We are now more than an agency; we are an ecosystem that offers solutions aligned with a unique market expertise, enabling us to generate and boost exceptional results for businesses looking to stand out and establish themselves in the segment,” says Filipe Santos.
The “new face” of Control F5
Natan Nakel, Control F5’s Creative Coordinator, led the rebranding process, creating a visual identity that reflects the company’s evolution. The new logo, with its modern design and vibrant yellow, symbolizes the creativity and innovation that run through the brand’s DNA.
"The evolution of our visual identity reflects the purpose guiding us for the coming years. We maintain our essence, now expressed through new shapes and colors that convey our current vision and project future paths."
"The new colors balance our experience with our creative drive, while the modularity of the elements highlights our adaptability. We bring lighter forms, yet always dynamic, conveying the energy and movement that propel our journey. This transformation goes beyond aesthetics—it is the materialization of our evolution. We continue to grow, innovate, and explore new possibilities without losing what makes us unique," says Natan Nakel.
The brand’s solutions ecosystem
Control F5 stands out for its ability to understand the nuances of the Brazilian market, adapt to new scenarios, and anticipate trends to offer solutions that meet each client’s specific needs. With a highly qualified team and a broad partner network, the company positions itself as an integrated ecosystem, capable of supporting clients in every stage of their business. Below is a detailed overview of the company's full range of services:
1. Marketing
Control F5 specializes in both digital and offline marketing and understands that, in a highly competitive market, differentiation is key to success. The company develops personalized campaigns that address the entire marketing funnel—from awareness to retention and loyalty. Services include:
*Market research and branding to strengthen brand identity
*Events and sponsorships to increase visibility
*Influencer marketing and social media to broaden reach and connect with audiences
*Content, PR, and SEO to position brands as industry leaders
*Offline media, affiliates, and digital media to ensure omnichannel presence
*Inbound marketing and brand ambassadors to build lasting audience relationships
2. Training for highly skilled teams
With growing interest from investors and audiences alike, the company knows that being well-prepared and informed is crucial to making the industry more attractive—and that human capital is a competitive differentiator. Control F5 offers personalized training programs to meet different business needs. Topics include:
*Gaming market: industry history, betting types, and trends
*Customer service: service techniques and team training
*Sales and marketing: sales approaches, promotion strategies, and more
*Leadership: leadership development, people management, and KPIs
*On-Demand Training: fully customized programs tailored to each company’s reality
3. Human resources: Talent recruitment and development
Control F5 provides recruitment and talent development services, ensuring client teams consist of professionals with the right skills and business alignment. Services include:
*Specialized and Personalized Recruitment: finding talent with gaming skills and cross-functional capabilities
*Customized Training: programs tailored to the company’s profile and market demands
*Expert Recruitment and Selection: agile hiring with a broad industry network
*Full Talent Support: continuous performance and development monitoring
4. Customer service: Specialized and multichannel support
A great customer experience is key to user retention and a major competitive advantage. That’s why Control F5 offers a complete customer service structure, with highly qualified professionals and cutting-edge tools. The multichannel service includes:
*Call center: humanized, efficient 24/7 support
*Ombudsman: direct channel for feedback and issue resolution
*Digital support: chat, email, and social media with fast, personalized responses
*Omnichannel: integrated channels for a seamless, consistent experience
5. Market consulting
Control F5 provides specialized consulting services, helping clients understand a full spectrum of possibilities—from business goals to market consolidation. Services include:
*BR gaming regulation: support for compliance with local laws and standards
*Sales and marketing: strategies to boost customer acquisition and retention
*Team structuring: development of high-performance teams
*Business plans: growth and expansion strategy development
6. Business solutions: A guide for 360-degree operations
Control F5 has partnered with top-tier companies to offer the best infrastructure and high-level support, helping clients in every stage of their business. Available solutions include:
*Legal and accounting: legal and financial support for gaming operations
*CRM tools: customer relationship management for loyalty and retention
*Affiliate platforms and gamification: engagement and monetization strategies
*Responsible gaming: best practices to ensure player safety and well-being
*Servers and BI: infrastructure and data analysis to optimize operations
*Game providers, eSports, and odds: partnerships with the best suppliers
*Payment methods: secure, efficient financial transaction solutions
Control F5 updates the future of gaming
"The entertainment market in Brazil is just beginning to show its true potential. With gaming regulation and continuous technological advancements, we are entering an era of unprecedented opportunities. And Control F5 is committed to building this future alongside its partners and clients," the company highlights.
“We’ve evolved to become the best strategic partner to guide brands through this new ecosystem with safety, creativity, and efficiency. Our mission is to make an impact on players’ lives, business success, and the development of a more competitive industry. The game is just getting started. And we are ready to play,” it concludes.
“To follow our next updates, make sure to visit our website and follow us on social media at @controlf5oficial,” invites Control F5.
Source: GMB
