In the film, Galisteu arrives home after a day of work and, to relax, picks up her phone and opens the Betano app. As she browses through the countless online game options, the presenter is magically transported to fantastic environments.
For Wagner Montanher and Guilherme Pinho, creatives at Wieden+Kennedy SP, the idea is to present Betano in a fun and playful way. "To show the multitude of fun that gamers can find, we created a film in which the protagonist scrolls through her cell phone through different games, immersing herself in the most diverse scenarios they represent. Going from Greece to China. From real places to imaginary scenarios. Allowing a visual and sensory journey of all the entertainment available on the Betano app.”
According to Arthur Niggemann, Marketing Manager at Betano in Brazil, the initiative reflects the experience and trust that customers already have with the company.
“With the motto of a platform where you can count on more than 2,000 games to have fun on another level, wherever you are and whenever you want, we demonstrate that Betano brings variety, fun and reliability, always in a responsible way. This is what we are promoting and, therefore, the brand continues to grow within the Brazilian market,” he says.
Pablo Puertas, Global Marketing Director at Betano, concludes by emphasizing that creativity and trust are essential values ??and that this new campaign highlights this identity.
“We have a gaming platform through which we provide a universe of entertainment to the public in more than 20 countries. This is only possible when we focus on excellence and reliability in the product we are delivering, this is always an essential concept in all the pieces we promote,” he concludes.
Betano, one of the largest sports betting houses in Brazil, is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, cell phone and Android app.
The operator's goal is to continually evolve the betting experience it offers to millions of customers and entertain sports fans in a fun and responsible way. In Brazil, Betano holds the naming rights for competitions such as the Brasileirão Betano, the Copa Betano do Brasil and the Supercopa Betano Rei 2025.
Betano is operated by Kaizen Gaming Group, one of the largest and fastest-growing operators in the world, with a presence in 19 countries and a strategic expansion plan to 26 markets by 2026.
Source: GMB
