Participants got a chance to share this unique experience with the Formula 1 legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said: “This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you're racing with the right people, every challenge becomes an opportunity.”
Earlier that week, Rubens Barrichello opened the official SiGMA Americas 2025 summit with a powerful keynote address and ceremonial ribbon-cutting, marking the start of one of the most anticipated events in the industry calendar.
His message focused on leadership, local expertise, and partnership as drivers of sustainable growth in Latin America.
Taking the stage with a talk titled “Success Is About Who You Race With,” Barrichello shared lessons from his racing career and reflected on how precision, teamwork, and trust fuel lasting success in business.
As a token of appreciation, SOFTSWISS presented special gifts to attendees who posed the most insightful questions during the session.
During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello.
Source: GMB
