The new solution aligns with the company’s strategy of leveraging technology to become a benchmark in the iGaming sector. To better illustrate this, the company uses its own proprietary software with scalable systems.
“Meridianbet’s Watch and Bet adds an important layer to our live betting ecosystem,” said Zoran Milosevic, CEO of the organization. “It enhances user engagement during the most valuable moments and supports stronger per-session monetization — key drivers of the platform’s growth.”
Learn more about the new feature and explore other tools that Meridianbet invests in to become a market leader in sports betting and casino gaming.
The new "Watch and Bet" feature from Meridianbet
Created to increase the volume of in-game bets, extend session duration, and generate higher revenue per active user, directly supporting growth in revenue, user value, and margin, the Watch and Bet feature from Meridianbet is already available within the sports betting platform.
To provide a clearer picture, the tool allows users to stream live sports in full-screen mode while simultaneously placing bets. The solution was designed to remove friction and enhance the real-time betting experience.
In this way, several markets are displayed throughout the match the user is watching, making them more engaged during the entire event without needing to navigate to other sites. This leads to higher betting frequency and longer user retention on the platform.
It’s worth noting that the launch of Meridianbet’s Watch and Bet comes as the Golden Matrix Group, the parent company of the platform, continues to deliver strong financial performance across its core business units. In this context, GMGI presented at the ICR 2025 Conference a growth record of 61% year-over-year, reaching USD 150 million.
Furthermore, for 2025, the organization expects consolidated revenue of USD 163 million, further fueling its expansion in the iGaming space and ongoing investment in the sector.
Meridianbet’s available resources
Beyond the Watch and Bet feature, the sports betting organization offers other innovative solutions to enhance the user experience on its platform.
For instance, the “AI Recommends” option has also gained prominence among the company’s clients. In this feature, the system’s own algorithm adapts its casino and sports betting suggestions based on the individual behavior of each player.
With its AI tool, the organization has already achieved over a 10% increase in engagement and driven 9% more new interactions. The strategy was designed to improve user time spent on casino games, which previously required around 20 minutes to find the best entertainment option.
Additionally, Meridianbet employs technology with a focus on user security. Through advanced encryption, it protects all client information. It’s worth noting that it strictly adheres to data protection regulations in all 19+ countries where it operates, ensuring that all records are used ethically.
Among other standout features, the company offers its own dedicated app, available for Android and iOS, as well as Pix payment for bets, instant withdrawals, Bet Boost, and Automatic Cash Out.
About Meridianbet
Founded in 2001 in Serbia, Meridianbet has been part of the Golden Matrix Group Inc. since 2024, specializing in sports betting and casino games, with over two decades of industry experience. The company currently operates in over 18 countries, offering services to both B2B and B2C clients.
At present, the organization has more than 1,200 employees and 735 stores worldwide.
Driven by the use of machine learning and innovative AI tools — in addition to being featured on Oracle’s Global Reference Page, the global leader in enterprise technology that powers major businesses worldwide — the organization is also recognized for its real-world impact.
In this context, the company already counts more than 250 CSR projects, ranging from sustainability initiatives and environmental protection to awareness campaigns and charity programs.
If you’re interested in more updates like the launch of Meridianbet’s “Watch and Bet,” visit the Group’s Investor Relations page or follow on social media.
www.goldenmatrix.com
https://x.com/meridianbet_br
Source: GMB
