GMB – What innovations did Atlaslive bring to BiS SiGMA 2025 in São Paulo?
Vladimir Taftai - First, we came here to meet our friends and partners and talk about important issues in our sector. We are also presenting the advances and performance of Atlaslive, which has invested heavily in its platform and solutions.
We brought news, new products, such as our analysis tools, and officially announced the opening of our office in São Paulo — a strategic step to be even closer to the Brazilian market.
The new office is already up and running, with a strong local team. And besides the new products, what are the company's main objectives for this event?
We have three major goals here. First, to strengthen the relationship with our customers and partners, understanding their needs so that we can evolve together.
Second, to develop new business. And third, to present Atlaslive's innovations, because we grew a lot in the last quarter and we want to grow even more with our partners.
In your view, how important are strategic alliances between operators, providers and payment platforms for the growth of iGaming?
This is a very serious and important question. With market regulation, it is essential to offer a complete and well-aligned solution between all parties: operators, game providers, gateways and payment companies.
Everything needs to work perfectly together to ensure the best experience for the customer. Strategic partnerships are essential for this.
How is AI impacting Atlaslive's products?
AI is vital to us. We use this technology in several areas of the platform to improve the player experience and the performance of our customers. This includes automatic chats, analytical tools, bonus suggestions and personalized missions. We are very focused on this development.
We are seeing a convergence between sports betting, iGaming and digital entertainment. How do you see this trend?
This convergence is natural. We want to offer an integrated infrastructure that provides a richer experience for players and better results for customers. Sports and iGaming are increasingly connected, and this brings synergy to the entire sector.
Could you give an overview of the first quarter of 2025 for Atlaslive in Brazil?
It was a positive quarter. Despite the challenges of the new regulatory scenario, we managed to grow. This shows that our customers are also growing. We have invested heavily in technology and new products, including AI, to continue offering excellence in both sports betting and other areas.
In addition, we have become more present locally with the new office in São Paulo, offering technical support and customer service directly from here.
Is Atlaslive's goal in Brazil this year to grow and conquer the market?
Exactly! We want to grow, bring new products, develop solutions that improve the player experience and the performance of our customers. Our focus is to evolve together with our partners.
Source: Exclusive GMB
