GMB – What were the highlights and objectives of Pagsmile’s participation at BiS SiGMA 2025?
Marlon Tseng – It's a pleasure to be part of another edition of BiS SiGMA in Brazil. The main highlight is that we’ve now obtained our Payment Institution license. With this, we’re able to integrate multiple banks within our system through a single integration, ensuring optimized approval rates across banks. We've streamlined this process, bringing better performance and more options to operators. This way, they no longer need to integrate with several banks individually — just with us, gaining access to multiple banks through our platform.
Does this also provide greater security for the end user, the bettor?
Absolutely. Now, with KYC (Know Your Customer), registration, and account validation, users understand that their account truly holds value. It’s no longer just an account created with a random email, vulnerable to platforms suddenly disappearing. That’s why this regulation is so important: it brings more security to transactions and peace of mind for users when depositing and playing, without the fear of losing their balances or seeing the platform shut down.
The beginning of the regulated operation came with a lot of friction. Did you feel that? And how is the situation today for partners and for PagSmile itself?
Like any change, the beginning reflected a learning and adaptation curve. We saw a noticeable impact in the number of new deposits and transactional volume because operators also experienced a decline in user sign-ups due to the account validation process. It became more rigorous, and some users, not used to it, would give up halfway through registration. But with consistent communication and education about the importance of these validations, we believe the numbers will stabilize and return to normal. It's an ongoing process of adaptation and education.
How has technology positively impacted PagSmile’s product offering?
We use technology to better understand end-user behavior. With tools like Pix, we can offer recurring payments and create subscription programs, making deposits and withdrawals more convenient. Additionally, we ensure stability at checkout, avoiding common frustrations that affect user experience and, consequently, operator profitability.
We focus on optimizing approval rates and analyzing why users don’t complete transactions. Our platform connects multiple banks, reducing instability issues. We also automate this management process to ease the operators' workload.
What’s new coming from Pagsmile? Are there improvements or launches planned for Brazil’s regulated iGaming market?
We aim to bring new features related to user information and reasons why payments weren’t completed, as well as approval rate insights. By providing this data, operators will be able to work more effectively with their customer base, enhancing the operational marketing efforts of the platforms.
What are Pagsmile’s plans for 2025?
We plan to expand our portfolio in Brazil, supporting licensed clients and launching new features related to Pix and analytics to aid in marketing decision-making. Additionally, we want to consolidate operations in other Latin American countries where we’re already present.
Which countries are you currently operating in, and what are your plans for those markets?
We are active in Mexico, Colombia, Chile, Peru, and Argentina. Our goal is to consolidate our technology solutions and payment arrangements, offering more options and a smoother checkout experience for end users.
Source: Exclusive GMB
