VIE 5 DE DICIEMBRE DE 2025 - 10:04hs.
Unprecedented on free-to-air TV

BETesporte signs historic deal with RedeTV! to broadcast Série B and NFL

BETesporte is taking another strategic step in expanding its presence on the national and international sports scene. The company has just become an official sponsor of the ‘Bola na Rede’ show, broadcast Monday through Friday on RedeTV!, and is announcing an unprecedented partnership with the broadcaster. It becomes the only free-to-air TV channel in Brazil with broadcast rights to Série B of the Brazilian Championship and the NFL (National Football League).

With this historic initiative, millions of Brazilians will have free access to major national football competitions and the world's top American football league, marking a new chapter in the history of the broadcaster and of sports in the country.

The deal represents a milestone for both RedeTV! and BETesporte, which had already established itself as one of the main brands in the segment in the country. The company is currently sponsored by Séries A and B of the Brazilian Championship, in addition to the Brazilian National Team's matches in the World Cup Qualifiers.

We are very happy with this partnership. We are already official sponsors of Série B and offer our customers the NFL betting market. We know that one of the biggest challenges for fans is finding quality and free reinforcements. Now, we are going to deliver this in style, on national television”, celebrates Vinicius Nogueira, CEO of BETesporte.

As part of its strategy to get closer to the public, BETesporte is also preparing a series of exclusive activations, including raffles for tickets, official jerseys and unique experiences for sports fans.

With this initiative, BETesporte reinforces its commitment to democratizing access to high-level sports, offering the best experience to users and consolidating its authority in the segment.

Source: GMB