GMB – How did you see the BiS SiGMA Americas 2025 edition?
Bryam Jacquet - This is our third BiS SiGMA here in Brazil and we are very happy to be back home. We consider Brazil our second home.
The event is huge, with a great opportunity to connect with new customers and present the new features we have been preparing throughout the year for BiS SiGMA. Among them, the new shooting game, which is in the phishing and zombie category. Now we want to present it in full force to all of Latin America.
What were TaDa Gaming's plans for the three days of the event?
This was our first event with the regulated market in Brazil, so it is very important for us. We wanted to take the opportunity to talk to our customers, understand the progress since the certifications started in December of last year.
So far, we already have 60 games certified for the Brazilian market. This is just the first phase — after July, we want to bring even more games to the country.
How do you see the strategic alliance between providers, operators and payment companies? Does it help in consolidating the market?
In theory, a game provider and a payment solution do not always work together. But in these three years traveling the world, we realized that we need to be connected, we need to be together.
BiS SiGMA offers us this incredible opportunity to network and talk to operators. To give you an example, I just got out of a meeting with an operator who needed a payment solution — we bridged the gap with a partner. These connections that BIS SiGMA enables go beyond borders and help expand our possibilities.
How do you see the union between sports betting and digital entertainment in the coming years?
I think this union is essential, especially in Latin America. Let's talk about Brazil — the country loves sports, it loves football.
Combining this with digital games expands the market a lot. This not only gives operators and providers more reach, but also gives players more options to entertain themselves with sports betting and online casinos. It's an endless opportunity for everyone — including us, who seek to connect with this audience.
What are the special features of TaDa Gaming's products for Brazilian players? Is there any customization?
Absolutely. We operate in several markets and pay equal attention to all. We always try to have local sales agents — we have Brazilians working in Brazil, Europeans in Europe, for example.
We focus a lot on localizing games. We want to offer a personalized experience, both for the customer and the player, in each market where we operate.
What is your assessment of the first quarter and what are the company's plans for the rest of the year?
I think that for all of us in the industry, the beginning of the year was quite chaotic. We needed to present certifications and be 100% ready. Today, at the end of the first quarter, we are better than ever. We see increasing growth.
Compared to our first BiS SiGMA, two years ago, seeing where we have come today makes us extremely happy with Brazil. We could not be happier.
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