During the panel “Payment scenario in iGaming: challenges and opportunities in the era of Pix and regulation,” César Garcia, CEO of OneKey Payments, Leonardo Baptista, CEO of Pay4fun, and Bruno Gonçalves, sales manager at OktoBank, addressed the transformations in the sector since the arrival of Pix, the impact of regulation and the innovations that promise to shape the behavior of Brazilian consumers.
According to César Garcia, the market has become totally dependent on Pix, which, although efficient, still faces specific technical limitations. “Today, Pix represents 99.9% of transactions in the iGaming market. But if the Central Bank system becomes unstable, the entire operation can be paralyzed. Therefore, innovation is essential,” he stated.
In this scenario, OneKey Payments is betting on the application of Open Finance with biometric authentication as a way to revolutionize the payment journey. “Biometrics have the potential to surpass Pix as Brazil’s main payment method in all sectors, from betting to e-commerce”.
“We are talking about one click to scan your face or finger, without having to open the bank app or copy codes. This reduces transaction time from 2 minutes to less than 10 seconds, increases conversion and reduces friction for users who want to have fun, not fill out forms,” explained the executive.
Garcia also highlighted that Brazil stands out globally for the sophistication of its payment system, but that international operators need to adapt to local reality. “Each country has a different behavior and, in Brazil, what works is what is connected to the Central Bank’s regulatory agenda. Operators need to be open-minded about adopting new technologies,” he highlighted.
Another central point of the panel was the impact of the new rules of the Secretariat of Prizes and Betting (SPA), especially Ordinance No. 566, which determines that financial and payment institutions block suspicious accounts and transactions of unlicensed operators. The measure reinforces the need for alignment with current regulations and represents a new challenge for the industry.
For Garcia, the success of the regulation depends on the active involvement of serious players in the sector. “We are at the disposal of the regulatory body to contribute to the inspection. When the first illegal operator is punished in an exemplary manner, it will be a warning to others”, he highlighted.
With one of the most advanced payment systems in the world, Brazil is consolidating itself as a global player in the sector. However, for the regulated market to grow sustainably, operators will need to be willing to invest in innovation, adapt their technologies to local behavior and actively collaborate with regulatory bodies.
OneKey Payments, licensed by the Central Bank of Brazil, is a leading provider of advanced payment technologies, fully compliant with applicable regulations. Its international platform enables seamless integration for companies to process payments both in Brazil and globally, supporting various methods, including Pix, bank transfer, ITP, card processing and other payment methods required by each market.
With a deep knowledge of local markets, OneKey adapts its services to meet the specific needs of consumers, regulatory requirements and cultural particularities. Through API integrations, it ensures scalable and secure transactions, standing out as an innovative company that drives business in the dynamic global payments scenario.
Source: GMB
