Santos Futebol Clube has a new main sponsor: 7K, a sports betting brand, with a contract valid until April 2027. The betting company will feature in the most prominent space on the Santos shirt. The sponsorship covers the men’s and women’s professional football teams, as well as the futsal team.
7K, part of the Ana Gaming Group — a leader in the online gaming and sports betting market, also responsible for Cassino and Vera — is one of Brazil’s top betting brands, focusing on innovation and customer experience.
Santos Futebol Clube President Marcelo Teixeira emphasized the shared goals behind the new partnership: "We are confident the return will be mutual; these are two strong brands that both have entertainment as one of their core missions. 7K arrives at an important moment and brings with it a philosophy of major growth. This bet on Santos is a win-win for both sides."
Teixeira also highlighted that the agreement goes beyond men’s football: "The brand will also be featured in women’s football and futsal, two traditional areas in the club’s history."
Marco Túlio, CEO of Ana Gaming, celebrated the partnership with Santos: "Santos is one of the most traditional clubs in Brazil, with a unique and century-long legacy built on love and dedication. It has always been a club of excellence, producing legends like Pelé and Neymar Jr. This new partnership fills us with pride and takes our brand to the next level."
José Victor Valadares, Director of New Business at Ana Gaming and responsible for the contract with Santos, emphasized: "Santos now joins Vitória (BA), Fortaleza (CE), and Mirassol (SP) — all top-tier clubs sponsored by Ana Gaming brands. With this, we become the betting company with the largest number of sponsored clubs in Brazil’s Série A. This alliance not only reinforces Ana Gaming’s credibility in the sports market but also offers clubs new opportunities to strengthen their brands and achieve their goals on and off the pitch."
In addition to the brand appearing on official club shirts, 7K will also be visible on LED boards, the center mat, and in the VIP box at Vila Belmiro Stadium.
Talita Lacerda, Chief Operating Officer at Ana Gaming, enthusiastically noted that the partnership was inspired by the passion of the fans and the greatness of Santos: "We are supporting not just a historic club, but a nation of passionate fans. We’re excited to walk alongside Santos in this new phase," she stated.
Ana Gaming
Ana Gaming Group is a complete ecosystem and a market leader in online gaming and sports betting, known for its innovation and user-focused approach. Founded in 2024, the group has been growing rapidly and gaining increasing visibility in a highly competitive market.
The group comprises renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br), and Vera (vera.bet.br). In addition to strategic partnerships with major sports names and brands, Ana Gaming is committed to revolutionizing the industry.
Source: GMB
