In addition to naming rights, Betnacional is planning interactive activations and experience points along the routes.
“We believe in sports as a tool for transformation and inclusion. Being present at the Rio Marathon goes far beyond visibility: it is a way of reinforcing our commitment to responsible entertainment and the appreciation of sports culture in the daily lives of Brazilians,” says the CEO of NSX Brasil, the ecosystem responsible for Betnacional.
Support for the Marathon is part of Betnacional's strategy of investing in experiences that speak to the habits and passions of the Brazilian public.
By sponsoring a race that goes beyond competition, the brand reinforces its role as a promoter of events that promote well-being, an active lifestyle and connection with the city.
A tradition in the Marvelous City, taking place since 1979, the Rio 2025 Marathon promises to bring together thousands of amateur and professional runners on 5K, 10K | Betnacional, 21K | Claro, 42K | Corona Cero and the challenging “Cidade Maravilhosa” (21K + 42K) courses.
For more information about the event, visit: https://www.maratonadorio.com.br/
23rd Rio Marathon - 10K | Betnacional
Date: 06/20/2025
Start: Aterro do Flamengo, near Marina da Glória
Finish: Aterro do Flamengo, near Marina da Glória
Start time: 7 am
Race time limit: 90 minutes
Minimum age: 16 years
More information on the route, liability waiver and kits, at https://www.maratonadorio.com.br/10k-2025
Betnacional is a sports betting platform that is part of NSX Brasil, a BetTech that holds a definitive license to operate fixed-odds bets in the country.
Following the concept of “Brazilians’ bet”, Betnacional reinforces its commitment to national culture by sponsoring major programs and events in the country, such as Big Brother Brasil 2025, Rio Open, Lollapalloza, Tourê Raiz Lauana Prado, Carnaval de Salvador, among others.
The company also has renowned ambassadors, such as football player Vini Jr., singer Thiaguinho and journalist Galvão Bueno.
With a strong presence in sports and stadiums, with advertising in several championships through BRAX, the brand is also an official sponsor of Futebol 2025, on Rede Globo, and master sponsor of Sport Club do Recife.
Source: GMB
