GMB – What were MC Games' goals at BiS SiGMA 2025?
Camila Silva – We're here at the MC Games booth with the main goal of attracting new affiliates, streamers, and people from the iGaming industry. And we’re very happy with the results — we’ve had great touchpoints and fantastic networking opportunities with well-known people in the market. We’ve formed excellent partnerships, so it’s been a very positive and fruitful event, full of achievements for us.
We've seen a strong presence from MC Games on social media and television, especially through football club sponsorships. How has that helped increase brand recognition?
Exactly. MC Games currently sponsors América Mineiro and Confiança from Sergipe. It’s been wonderful to have the opportunity to enter the football market. We get to showcase our brand, credibility, and our approach to sports — as something responsible, recreational, enjoyable, and fun. That’s our motto: entertainment with responsibility.
MC Games is visible throughout Brazil, but how has the interaction been with the fans of those clubs?
Oh, people are really enjoying it, and it’s been quite interesting. More people are checking out our Instagram to learn more about our story. We’ve run some exciting campaigns with their participation. The clubs are really happy when they have a sponsor who is a true partner—supporting both the fans and the club.
What upcoming initiatives do you have to further increase MC Games' visibility?
Wow, we have a wide range of opportunities ahead. We’re eager to do more for the fans so they feel welcomed, creating a connection between our values and the clubs. I also think it’s very important to invest in social projects. I’m currently working on one for people who want to attend matches but face certain challenges, like autism, which is increasingly recognized today. We know there are children and teenagers who want to go to games, so we’re planning actions to accommodate them by creating environments where they feel comfortable. This is already being done in other places, and we love the idea and want to bring it to MC Games.
We’re also exploring other initiatives, like integrative and recreational fan events, supported by MC Games as a way to show how amazing it is to be part of the fun world of football.
Social inclusion is important, but how is MC Games also addressing the topic of Responsible Gaming?
It’s a great source of pride for us, despite all the challenges we’ve faced with regulation. We feel victorious to be among the slightly more than 60 companies that have achieved official regulation from the Secretariat of Prizes and Betting (SPA). We are committed to our players—to help them see MC Games as a place for entertainment and fun, with responsibility. That’s our core motto.
That’s why we’re proud to have international representatives like Ronald Lopes, who has just won Best Affiliate in the World for the third year in a row, Buxexa, the biggest streamer in Brazil, and Velasco, along with other sports figures. We always emphasize to them the importance of spreading the message about Responsible Gaming—seeing entertainment as just another enjoyable activity. That’s our mission.
Looking at the first three months of the regulated market, what are MC Games’ plans for continued growth?
We want to keep strengthening our brand, valuing the credibility that MC Games has built, and the path we’ve followed to earn the definitive license granted by the SPA. We’ll continue showing people that they can trust us—we’re a registered company that offers full support for any issue that may arise with an account. We’ll always demonstrate that our customers are placing bets with a company they can trust.
Is the MC Games platform fully integrated with partners for payment methods, game providers, and KYC tools?
Everything’s running smoothly. We’ve partnered with market-leading companies that handle all our KYC processes. We’re also members of SIGA, an organization that monitors the integrity of sports. We take great pride in participating transparently in this mission of promoting responsible entertainment and fun, backed by serious, trustworthy partners—because that’s what we are: a serious company, well-established in the market, offering high-quality, reliable entertainment.
Source: Exclusive to GMB
