GMB – We are celebrating Belatra’s 32nd anniversary with you. Could you talk about this important milestone for the company in the global gaming market and especially in Latin America, where you’ve been present for over 15 years?
Andres Troelsen – We’re very happy and grateful to be able to share our anniversary with you. As you mentioned, it's been 32 consecutive years in the gaming industry. We are a very special company that started back in 1993 supplying land-based machines. In 2008, Belatra opened its first Latin American office in Buenos Aires, and in 2015 we launched our online games.
Today, after 32 years, we have 105 online games, and we’re celebrating alongside our mummy—our best game, Mummyland Treasures, which brings so much satisfaction and is so beloved by players. Our mummy game is very special to us.
How does Belatra come up with such interesting themes as the mummy? How do you develop such intriguing ideas that capture the players’ attention?
As always, it’s the result of great work by our development and product teams, who constantly research trends and study player preferences.
The mummy game began a few years ago and has become a true hit in the industry. It’s in high demand globally, which is rare—some games do well in certain markets but not in others. This game stands out to be loved in every country around the world. Belatra is a global company, operating in most countries, and the mummy game is here to stay and please everyone.
Will Brazil become Belatra’s main market in Latin America—or perhaps even worldwide?
God willing, it will be global. As the Director for Latin America, I truly hope so. Over the years, traveling monthly, I’ve made great friends here in Brazil. The market’s potential is astonishing. We’re witnessing a new phase in Brazil’s gaming sector, especially with the regulations implemented since January, and we hope it continues that way.
I can confirm that Brazil will be Belatra’s main market in Latin America—and one of the leading gaming markets in the world. That’s how everyone in the industry sees it, and here at Belatra, we always strive to be close to our friends, clients, and the market by offering the best possible experience with our games.
How many Belatra games are in the first certification batch for Brazil?
There are 42 games in the first stage of certification, and the idea is to keep adding more in the coming months. We’re launching two games per month, so there will always be a need to incorporate new certifications as we introduce new titles.
What are Belatra’s plans for the Latin American market?
Latin America has 30 countries, and Belatra is present in 19 of them, operating with 15 different currencies. Although we often speak of Latin America as a whole, we know that each country requires a specific strategy. For us, each market has its own localization, culture, and history, and we adapt our actions accordingly.
Besides Brazil, our main markets include Argentina, Chile, Peru, and Mexico. We also have a strong presence in the Caribbean, but always with a focus on individualized strategies and local partnerships.
When will we see a Belatra game with a Brazilian theme, since Brazil will be your main market?
We’re currently developing games specifically for Brazil, with themes like animals and fishing. Our product team is constantly studying Brazilian players’ preferences, and this year we’ll launch games focused exclusively on the Brazilian market.
Source: Exclusive GMB
