This data is a direct reflection of its brand strategy and its commitment to strengthening national sports.
"In the last four months, we have consolidated our presence on different fronts, focusing on strategic returns and shared visibility. We have sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano and Mineiro, in addition to the Copa do Nordeste, which has a very high local participation," says Thiago Carvalho, CFO of BETesporte.
"We have also invested in the Séries A and B of the Brasileirão, which positions our brand on the main stages of national football and guarantees mass exposure, with high added value per impression. It is an allocation of resources designed to generate brand impact and, at the same time, strengthen the Brazilian sports ecosystem," he reinforces.
Among the main assets recently acquired is the brand exposure in the Brazilian National Team's matches in the World Cup Qualifiers. The presence of this type of event reinforces the relevance of BETesporte in the biggest showcases of world football and expands its connection with fans in moments of great visibility.
"We deeply believe in the potential of sport as a driver of connection and engagement. At BETesporte, we continue to continually invest in improvements to our platform, with new features and more real-time betting options," says Danylo Campos, CTO of BETesporte.
"Our marketing plan is also performance-oriented: we seek to foster the national sports scene with an active presence in Series A and B of the Brazilian Championship, through master sponsorships, exposure on LEDs on the field and direct support to clubs. We invest in sport as a passion and as a business," he adds.
In addition to football, BETesporte expands its social impact by supporting athletes at the beginning of their careers, offering financial support so they can compete and evolve in sports such as kickboxing, table tennis and jiu-jitsu – an initiative that helps to reveal talents and democratize access to high-performance sports.
The company also maintains partnerships with traditional clubs, such as CRB, CSA and Volta Redonda, strengthening its presence at a regional level and valuing local fans with strong engagement.
The BETesporte report is reinforced by the presence of big names in Brazilian football as brand ambassadors, including Zico, Vampeta, Diego Souza and Macaé – figures who lend even more legitimacy to the company's performance in the sports world.
Source: GMB
