GMB – What were the new technological innovations that Bragg brought to BiS SiGMA in São Paulo?
Amanda Alexandrini - For Brazil, we offer all of our technology. As aggregators, we have more than 10,000 third-party titles integrated, in addition to also acting as game providers. We already have 20 titles certified for Brazil, and a new batch with 29 more titles is on the way.
In addition, we have just acquired a local studio, which allows us to offer truly localized content. We also provide gamification and promotion tools that make all the difference — for example, operators can send free spins, set up daily tasks, create local tournaments and jackpots, all directly in the back office.
What is the specific name of Bragg's engagement tool?
It's called Fuze, and it's available in our back office. Operators use Fuze to promote campaigns, send free spins, perform daily tasks and create tournaments — always in line with their strategy. The difference is that these actions are available for any content integrated via Bragg.
What was Bragg's main objective in attending this event?
Our focus was to introduce Bragg to the Brazilian market and also to show these technological solutions to new operators who are entering the regulatory framework. Bragg is already very strong in Europe, the United States and Canada, and we want to consolidate our presence in Brazil, highlighting our portfolio and our expertise.
You have a very intense launch schedule. How will this be adapted to Brazil?
Yes, we have a roadmap with around 15 monthly releases. With recent regulations, we started entering Brazil with batches of certifications.
We started with the 20 strongest titles for Latin America and Brazil, we are already ready with another 30, and we have another batch in preparation. The strategy is the same used in other regulated markets where we operate.
How important are strategic alliances to consolidate the market?
They are fundamental. Working with local providers allows us to offer products tailored to the needs of Brazilian operators and players.
We also learn from the experience of local operators, while sharing our experience from markets such as Germany and the Netherlands. Regarding payment methods, each country has its own particularities, so partnerships with local companies are essential to offer effective solutions.
How do you use AI in the products you develop?
Bragg is always seeking innovation. We use AI on the platform to identify risky behaviors among players, preventing accidents and other problems. We also use AI for promotions. Technology is essential to ensure safe, efficient and responsible operations.
What sets Bragg's games apart for the Brazilian public?
First of all, our content was already certified and ready since the end of 2024, which allowed us to start operations in Brazil on January 1st — we were ahead of the game. This was a big differentiator, as many providers are still preparing.
In addition, we acquired a local studio in Brazil, which will produce games designed for the Brazilian public. These partnerships with local talent are essential to develop positions that truly speak to the culture and taste of the national player.
Is it possible to take stock of the Q1 of 2025?
Yes! It was very positive. We are already live with the main operators and, even with the reduced initial number of titles, we managed to maintain good results.
The fact that we were ready since the beginning of the regulation made all the difference. In addition, we see a strong movement of new operators entering the market, many coming from more mature markets, such as Europe, and this opens up new partnership opportunities.
What are the plans for 2025?
The focus is entirely on Brazil. We already have an office open in São Paulo and have strengthened the local team. We will continue to monitor the evolution of the regulated market and adjust our strategy according to new demands that arise. Our commitment is to always offer localized and relevant solutions for the Brazilian operator.
Source: Exclusive GMB
