Regulatory challenges and new frontiers in payment methods
Several panels were dedicated to discussing the challenges posed by the new regulatory framework for the betting market in Brazil. Featuring professionals from various sectors, the debates focused on the main operational and tax changes brought by the new legislation.
Combating illegal practices was also a widely discussed topic. Experts highlighted the joint role of operators, the government, and financial institutions in developing strategies to protect the legalized environment.
In addition, new cryptocurrency-based payment technologies were pointed out as a positive trend, not only for the iGaming market but also as a new form of financial transactions across Latin America.
Technology, trends, and the future of iGaming in Brazil
In the panel on the future of iGaming, speakers discussed trends and transformations for the next 25 years. Maria Paula Nascimento, Research Manager at KTO, joined the conversation and shared insights on the role of research in a regulated market and the importance of turning data into knowledge about the sector. She also addressed how artificial intelligence can be a useful tool in operational processes, such as customer service.
Moreover, the role of educating Brazilian players emerged as an important point to consider moving forward.
In a market still in its maturation phase, many users are still unfamiliar with concepts such as probabilities, RTP (return to player), and Responsible Gaming practices.
In an exclusive interview with GMB, Nascimento also mentioned that this educational approach contributes to the industry's sustainable growth and to maintaining an ethical and transparent ecosystem.
Math and certification: Pillars of transparency in Gaming
Continuing on this theme, Leonardo Borges Leão, mathematician at KTO, discussed the importance of mathematics as a foundation for ensuring transparency in online casino games within a regulated and certified environment.
From structuring random number generation (RNG) systems to defining the return to player (RTP) rate, mathematical calculations serve as the technical basis to ensure unpredictable outcomes.
Likewise, through statistical analysis and audits, operators can ensure the integrity of their platforms—a factor increasingly valued in a regulated environment.
User experience as a competitive differentiator
User experience was considered a highly important aspect and was mentioned in several panels as a trend for operators to adopt.
In addition to educating players about Responsible Gaming, transparency, and legality, it is important to provide an intuitive and functional experience. This experience should remain consistent even under high demand, which tends to occur during major games or special promotions.
The panels also discussed personalization of the experience as a differentiating factor for operators and a way to get closer to users. This personalization depends directly on data collection and analysis, as well as ongoing research into user behavior.
Regulation, innovation, and experience: The foundation of Brazil’s iGaming industry
“What we saw at BiS SiGMA Americas 2025 was a portrait of a sector that is learning, evolving, and preparing to grow responsibly. The combination of clear regulation, technological innovation, and user focus creates a promising environment for operators who seek to stand out in an ethical and responsible way,” highlights KTO.
“With players attentive to market changes and the potential of the national landscape, the next steps will be decisive for those who want to lead this movement of consolidation and growth in the industry,” Maria Paula Nascimento concludes.
Source: Exclusive GMB
