In this role, Perrone will be a key player in creating exclusive content for social media, participating in events and strengthening the brand's relationship with sports fans.
“Daniel's arrival represents an important milestone for us, as it reinforces our commitment to having professionals who have a strong connection with their communities,” says Andréia Oliveira, the Company's Operations Director.
“He is an excellent communicator, with a consolidated and recognized career among fans. Bringing him to our team further highlights Betsul's purpose: to offer a relevant, reliable experience aligned with the national passion for football,” she continues.
Daniel Perrone has built a distinguished career in the sports press. He worked for a decade on the Globo Esporte blogging project, was part of the “Fanáticos” program on the former Canal Esporte Interativo, and became known as the “guy on the purple sofa” on HBO Max during the quarterfinals of the 2022 Paulistão. Since 2017, he has been in charge of the “São Paulo Sempre” blog, currently among the 100 most visited football websites in Brazil.
He is the author of the books “TRI Mundial” (2010) and “MorumTRI” (2020), as well as the director and screenwriter of the documentary “Copa do Brasil – Tinha que ser desta jeito”, released in 2024 on Prime Video. In 2025, he was one of the guests invited by Placar Magazine to select São Paulo's Dream Team.
“I'm very happy to be part of the Betsul family. I breathe football 24 hours a day, driven by my passion for São Paulo and the sport. The brand combines fun and responsibility in the right measure – exactly what I was looking for this year. I'm sure that my work will be further enhanced with this partnership and that Betsul will add even more quality to what I've already been building. Let's go all out!”, says Perrone.
Regulated in the betting market, Betsul was created in 2019 and was the first bookmaker in Brazil to earn the RA1000 seal from Reclame Aqui. The company offers full support 24 hours a day to always guarantee the best experience for its players, in addition to maintaining initiatives that prioritize conscious gaming.
By registering on the website, for those over 18 years of age, the player has access to a wide range of national and international sports and competitions, casinos, live casinos, e-sports and instant bets. Find out more at https://www.betsul.bet.br. Authorization by Ordinance SPA/MF nº 255/2025.
Source: GMB
