Focused on consolidating itself as one of the main brands in the sector in Brazil, Br4bet has been accelerating its growth strategy with investments in innovation, artificial intelligence and responsible gaming practices.
Br4bet emerged as a sports betting and casino platform aimed at the Brazilian market, operated by BS3 N.V. and managed in Brazil by Sabiá Administração LTDA. In a short time, it was positioned as a safe and complete option for online betting.
Its main goal is to expand the brand in Brazil, increase its user base and establish itself as a reference in sports betting, online casinos and eSports, always focusing on innovation, security and responsibility in gaming.
GMB - How was Br4bet's participation in BiS SiGMA Americas in São Paulo?
Vítor Campos – It was great! We came with innovations for the affiliate market, showing that it is possible to achieve results together with responsible gaming.
Did you have any specific goal that you want to achieve during the event?
Our goal was to make the market get to know us closely, to better understand what new things BR4Bet wants to bring to the market.
What special actions did Br4bet promote at the BiS SiGMA booth to attract the public?
We promoted several actions, including raffles at the stand. But the main action was an all-expenses-paid cruise trip for the affiliate and one companion, provided the affiliate reached a performance target that we proposed.
Vítor, in your opinion, how are partnerships between operators, suppliers and payment companies geared towards market growth?
They contribute a lot! Even more so now, with the regulated market. It is essential to have partners licensed by the Central Bank, for example. And it brings compliance and good practices to iGaming, which is still very new for many people.
Do you already use artificial intelligence on the platform? How has it improved the product?
We are already using some artificial intelligence tools, mainly to identify behavior patterns, such as possible cases of gambling addiction. This way we can act preventively and help these customers.
In your view, in the future, will sports betting, iGaming and digital entertainment come together in a single experience?
I believe so, that the market still has a lot to grow and evolve. The boundaries between these areas can become increasingly integrated.
How was the beginning of 2025 for Br4bet?
It was excellent! We had positive expectations, but the result exceeded our expectations.
What are Br4bet's plans for the rest of 2025?
Our plan is to grow the brand even further and make it recognized throughout Brazil.
Source: Exclusive GMB
