The piece with the actor, who has more than 20 million followers on Instagram, is already being aired on Grupo Globo's streaming system and will also be part of Sportv's programming as of this this Thursday (1).
In the commercial, Caio Castro conducts a humorous “dialogue” with himself in a kind of talk show, but where only one version of him has the floor, in this case, the interviewer. Throughout the video, several positive points about LuckBet are presented.
"Caio Castro is able to communicate the messages we want to convey very naturally, always focusing on fun and entertainment, without leaving responsibility aside. This new commercial is quick, objective, encompasses all of the aspects already mentioned and has the company's face," highlights Ivan Dutra, CEO of LuckBet.
The only representative of Mato Grosso on the official list released by the Ministry of Finance, LuckBet has a series of benefits that are mentioned during the video, such as unlimited withdrawals, 24-hour personalized support and weekly cashback.
Another major difference of the bookmaker involves its language style. Focused on more informal and extroverted communication, LuckBet seeks to connect more authentically with its users, using slang and common expressions from the young universe.
Founded in 2021 and headquartered in Cuiabá, Mato Grosso, LuckBet is a Brazilian online betting company that stands out on the national scene. With a history of sponsoring sports clubs and events, including Cuiabá EC, the platform has renowned ambassadors, such as actor and pilot Caio Castro, rapper PKFreestyle and journalist Isa Pagliari.
Committed to Responsible Gaming, LuckBet implements measures such as self-regulation, reality checks and self-exclusion, in addition to promoting access to support organizations such as Gambling Therapy and GambleAware, offering bettors specialized professional support through various communication channels.
The company also follows all Federal Government guidelines to operate in compliance with the new rules that came into effect in 2025.
Source: GMB
