Barrichello led initiatives that brought SOFTSWISS closer to the public. A highlight was the Family Track Day in France, where Rubens, his family, and brand partners shared thrilling experiences, embodying the partnership’s essence: excitement, closeness, and legacy.
“I am deeply grateful for the support and encouragement from my colleagues during this significant event! I am proud to be part of a company that values and supports external initiatives like this celebration,” Rubens shared.
The partnership also demonstrated solidarity during crises. In response to floods in southern Brazil, Rubens actively participated in the Help Brazil campaign, organised by SOFTSWISS with support from the global iGaming community, providing aid to affected communities.
“Having launched many charity initiatives with the Barrichello Family Institute, I am grateful that, together with SOFTSWISS, we also have the opportunity to help those who need our support now,” he stated.
Within SOFTSWISS, Rubens contributed to shaping company culture and became the first guest of the Excellence Talks series, sharing insights on his career and the pursuit of excellence.
Family remains central to the partnership. In 2024, Rubens’s son, Eduardo, began representing SOFTSWISS in the World Endurance Championship (WEC), symbolising shared values of legacy and growth.
“Seeing my son represent SOFTSWISS in such an important competition like the WEC fills me with pride. It’s beautiful to see how this partnership also embraces the next generation,” Rubens expressed emotionally.
The second year commenced with Rubens delivering a keynote at SiGMA Americas 2025 in São Paulo, titled “Success is Who You Race With,” focusing on leadership and shared values.
“To be a winner, you have to be consistent. You need to work hard every day and be alongside people who believe in the same principles,” he conveyed.
Rubens’s selection as brand ambassador aligns with SOFTSWISS’s identity, emphasising dedication, teamwork, and family values, resonating with Brazil’s iGaming audience.
“I was really happy when I met the SOFTSWISS team. They didn’t invite me just for PR—they genuinely wanted to hear my thoughts on what they were doing and whether I had any advice to share. I could see their interest in my Formula 1 stories, and I wasn’t expecting that. But after our meeting, they were so motivated—it was amazing to see. And I appreciate that I’m now working with SOFTSWISS, learning about a different culture and the business itself,” Rubens concluded.
This partnership stands as a testament to authentic collaboration, shared values, and a commitment to excellence in the iGaming industry.
Source: GMB
