The study, entitled "Football Teams and 'Bets' Sites", highlighted that the main motivation for bettors is fun and entertainment, representing 69% of responses (46% fun and 23% entertainment).
In addition, 27% of participants see betting as a form of investment, especially among young people aged 18 to 24, where this percentage rises to 38%.
Among those who give positive reviews to betting sites, 51% believe that they increase the excitement of games. On the other hand, concerns about financial losses are significant: 53% of those who consider betting to be regular and 61% of those who classify it as bad or very bad fear losing control of their spending.
In addition, 29% of fans with a negative view of betting houses fear that they may lead to match-fixing, compromising the integrity of the sport.
In terms of brand recognition, Betano leads with 12% of spontaneous mentions, followed by Sportingbet (7%), Betnacional (5%), Esportes da Sorte and bet365 (4% each) and Superbet (3%). Betano also stands out in the "brand strength" category, achieving a score of 97/100, considering attributes such as trust, preference and recommendation.
The survey interviewed 2,000 people, following criteria from the Brazilian Institute of Geography and Statistics (IBGE) to ensure representativeness in terms of social classes and geographic distribution.
The sample was composed of 56% women and 44% men, with the majority of participants (51%) between the ages of 25 and 50. Geographically, 43% of the interviewees were from the Southeast region, 28% from the Northeast, 12% from the South, 10% from the Central-West and 8% from the North. In terms of social classes, 42% belonged to class C, 33% to class B, 15% to class D and 10% to class A.
Source: GMB
