This collaboration comes at a pivotal time as Esporte365 intensifies its efforts to enhance brand visibility in regional markets, particularly in Paraná, where it maintains active operational offices.
As part of this expansion, Esporte365 has signed sponsorship agreements with notable football teams, including Londrina Esporte Clube SAF and Cascavel Futebol Clube, along with several Série B teams in the Paraná State Championship, such as Prudentópolis Futebol Clube, Galo Maringá, Associação Atlética Iguaçu, PSTC, and Toledo Futebol Clube.
The company is also deepening its engagement in the local futsal community by partnering with Atlético União and Cornélio Procópio Futsal.
Atlaslive’s foundational role in this partnership revolves around delivering a state-of-the-art technological integration initiative. Set to launch in the first half of 2025, this collaboration will introduce an unprecedented system to Brazilian football, leveraging Atlaslive’s expertise in providing a robust, scalable, and dependable iGaming platform, ensuring 99.9% uptime for seamless operation.
"We are excited to empower Esporte365 as they venture into new horizons within the sports betting landscape," said Lidiia Vakulenko, COO at Atlaslive. "Our technology will provide the backbone for their innovative projects, helping them to capitalize on the new opportunities afforded by the regulated market and to uplift local football and futsal teams."
Esporte365 CEO, Gilmar Bif, also celebrated the partnership, emphasizing the transformative impact of technology and data in driving the company’s growth. "Having Atlaslive by our side marks a new era for Esporte365," said Bif. "Their advanced technology and data-driven solutions will not only enhance our platform's efficiency but also unlock new strategic opportunities. With this collaboration, we are set to accelerate our expansion, refine our market strategies, and reinforce our presence in key regions. This is a crucial step in our mission to redefine the sports betting experience while supporting local sports development."
Together, Esporte365 and Atlaslive stand poised to reshape the sports betting experience in Brazil, fostering growth, and elevating the standards of local sports through strategic financial sponsorships and cutting-edge technology.
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators.
Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
Source: GMB
