The companies state that, in addition to making it easier for the public to access betting and allowing for better control of spending due to the convenience, mobile apps will also serve as an additional tool to combat the illegal market.
The association sent the Ministry of Finance an article highlighting how apps help prevent the spread of "mirror sites" — copies of blocked platforms that operate under alternative domains to circumvent government restrictions.
"By allowing licensed operators to offer their apps on official stores like Google Play and Apple Store, a clear distinction is created between legal and illegal services. Users can trust the legitimacy of the available apps, as the stores require proof of licensing," the article states.
The ABFS (Brazilian Association of Sports Betting Operators) complains that the tech giants running these stores have not yet updated their policies to make it easier for betting apps to enter the Brazilian market.
The association points out that mobile betting is a global trend, and currently, more than 70% of online betting revenue comes from mobile devices such as smartphones and tablets — a 20 percentage point increase compared to 2020.
Source: GMB
