VIE 5 DE DICIEMBRE DE 2025 - 10:50hs.
CCO of the gaming provider

Brazilian Gabriela Novello becomes partner at Chips Entertainment to boost business in the country

Chips Entertainment, an innovative company specializing in the development and distribution of online and VLT games, has just announced a new phase in its trajectory. Brazilian Gabriela Novello, entrepreneur and founder of GN empower, joins the team as a partner and assumes the role of commercial director. The partnership is part of Chips' growth strategy, which continues to expand its presence in Brazil and seeks to expand into other global markets.

With a solid and recognized career in the market, Gabriela brings with her vast experience in the global iGaming sector, having worked in several industry verticals during her career.

I had the opportunity to get to know Chips' seriousness and technological capacity up close as a consultant. The company has an innovative vision, and I am certain that, together, we will further expand the reach of games and strengthen our global presence,” comments Gabriela Novello, who now assumes the leadership of Chips Entertainment's Commercial areas.

Chips Entertainment, which has been operating in the market for 15 years developing games for video lotteries and online, sees Gabriela's arrival as an opportunity to strengthen its expansion and innovation strategy, especially in Brazil.

Gabriela is an outstanding professional, with a strategic vision that perfectly aligns with our mission of creating exceptional experiences for players. Her entry as partner and CCO is an important step in strengthening our position in the Brazilian market and expanding our presence on the global stage”, says Alexandre Esteban, CEO of Chips Entertainment.

With a diversified portfolio, the company is in the process of certifying games exclusive to the Brazilian market such as São João, Viva Rio Riches, Parintins - a game developed with a unique interactive tool where players can place bets by choosing between two teams, in addition to other titles that will be launched in the coming months.

Chips is working in partnership with BMM in its certification process with the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and will soon announce the laboratory that will also certify its products for video lotteries.

Chips Entertainment is a global gaming provider known for its ability to create immersive digital experiences that captivate players across multiple platforms. With a portfolio of innovative games and a talented team of developers, the company stands out for its creativity, quality and commitment to innovation. Chips Entertainment is constantly seeking new challenges to transform the gaming industry and deliver high-quality entertainment.

Source: GMB