“We expect growth in the North and Northeast regions in the coming months. Events like São João de Campina Grande are essential for us to connect with the public in an authentic way, delivering experience, fun and recognition of the local culture,” says Marco Túlio, CEO of Ana Gaming, the company responsible for the 7K brand.
Combining the party experience with the brand's proposal, during the event 7K will have interactive stands, personalized promoters and activations with gifts, games and digital actions, in addition to having its own exclusive VIP area.
For José Victor Valadares, Executive Director of New Business at Ana Gaming, São João is a strategic showcase for the brand. “The party has a huge reach and allows us to create actions with high impact. Northeastern consumers value proximity, trust and respect for culture. This is exactly the type of relationship we want to build with each new 7K customer”.
With a robust expansion plan, 7K has been expanding its presence in major regional, sporting and cultural events throughout Brazil. The brand will also sponsor other São João parties in the North and Northeast regions, in cities in Maranhão, Pernambuco and Pará. “We are betting on the strength of entertainment as a channel for sustainable growth and customer loyalty,” concludes Marco.
In addition to sponsoring the Biggest São João Festival in the World, 7K will also be present at the following festivals: São João in Petrolina (PE), from June 13 to 23; São João in Surubim (PE), from June 20 to 28; São João in Imperatriz (MA), from June 12 to 15; Bumba Meu São João, in São Luiz do Maranhão, from June 12 to 15; and Pararraiá, in Belém do Pará, from June 12 to 15.
Ana Gaming
The Ana Gaming Group is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.
The Group is made up of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.
To learn more about the Ana Gaming group, visit: https://anagaming.com.br/.
Source: GMB
