On Wednesday, 14 May, during the SBC Awards Americas ceremony in Miami, Florida, Betsson was announced as the Gold Winner in the Marketing & Sponsorship Campaign of the Year category for its engaging Road to the Final – Atlético Nacional campaign.
This initiative showcased Betsson’s commitment to impactful marketing strategies and its strong presence in Colombian football sponsorships.
“We thank our dedicated teams for making this possible!”, says the company.
In addition, Betsson Group was honoured with the Silver Award for Casino Operator of the Year: Latin America, reflecting its excellence in delivering top-tier casino experiences across the region.
It was an exciting week in Miami for Betsson, as the company also supported the SBC Summit Americas, where Andrea Rossi, Commercial Director for Latin America, and Cristhian Gomez, Managing Director for Emerging Markets, shared their insights on market trends and strategic growth during several panel discussions.
With these recent accolades, Betsson Group continues to solidify its position as a leading force in the global iGaming landscape.
About Betsson
Betsson is one of the largest global online betting companies, offering a wide range of products including sports betting, online casino, poker, bingo, and scratch cards.
Founded in 1963 in Sweden, the company has significantly expanded over the decades and currently operates under more than 20 different brands, such as Betsson, Betsafe, NordicBet, and CasinoEuro. It is listed on the Nasdaq Stockholm and holds licenses in more than 20 countries, including Brazil, Argentina, Peru, Colombia, Mexico, and several European markets.
In Brazil, Betsson started its operations through strategic partnerships, such as the acquisition of Suaposta, and is currently operating legally in the country with licenses granted by the Brazilian government.
The company is recognized for its commitment to responsible gaming, safety, and transparency, in addition to investing in sports sponsorships and marketing campaigns to strengthen its presence in Latin America.
Source: GMB
