Under the agreement, Stats Perform will provide official Opta data for every ELF game, fuelling innovative coverage across its broadcast, digital and social platforms. The collaboration empowers?the European League of Football and its 16 teams to elevate gameday storytelling, spotlight rising stars and engage a growing European fanbase with real-time, data-driven experiences.
“The ELF is on a mission to turn American football into a mass-appeal sport across Europe, and compelling, real-time storytelling is at the heart of that effort,” said Zeljko Karajica, Managing Director at the European League of Football.
“With Stats Perform’s world-renowned Opta data, insights and advanced OptaAI tools, we’re giving every team the ability to deepen their media coverage, excite fans, raise the profile of our athletes and build lasting loyalty in a way that is scalable, professional and trusted.”
As part of the deal:
* Opta Live, Stats Perform’s live data and AI-assisted research tool,?will enhance live commentary, social media posts, and media analysis with deeper player, team and play-by-play insights.
* Opta Graphics will power automated matchday visuals, making it easy for the ELF and its clubs to reach fans in real-time with?shareable milestones, stories, trends and standout stats.
“American football is at an inflection point in Europe,” said Steve Xeller, Chief Revenue Officer at Stats Perform. “By supporting the?ELF’s dynamic growth with our proven data storytelling platforms, we’re helping them create the kind of fan experiences that turn one-time viewers into lifelong supporters—all while building a famous, cross-border sports brand.”
The announcement follows similar recent partnerships between Stats Perform and Grand Slam Track, Concacaf, and the Northern Super League, all aimed at helping fast-growing sports properties engage new audiences and sponsors through data, AI and digital innovation.
Stats Perform became the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled artificial intelligence. The company embraces and solves the dynamic nature of sport – be that for digital and broadcast media with differentiated storytelling, tech companies with reliable and fast data to power their own innovations, sportsbooks with in-play betting, or teams with first-of-its-kind AI analysis software.
For more information, visit statsperform.com.
Source: GMB
