Games Magazine Brasil - What’s the biggest challenge Brazilian operators face today, and how can game providers help?
Tamas Kusztos - As the Brazilian iGaming market matures, operators are shifting from aggressive acquisition to sustainable growth models. This means providers can’t just offer a catalogue of games anymore — we must solve real operational pain points.
For example, many Brazilian operators cite a lack of usable marketing materials. At Playson, we don’t just hand over game titles — we provide campaign kits, promo visuals, and localised copy that can be used instantly. We see ourselves not as a vendor, but a growth partner.
How do you adapt the Playson offering to fit the needs of Brazilian operators specifically?
Brazil is a unique and promising market, but it comes with its own challenges — regulatory complexity, infrastructure demands, and a fiercely competitive landscape. We've adapted by launching a dedicated local cloud platform cluster to reduce spin times and ensure smooth gameplay even in low-bandwidth environments.
This isn’t just about performance — it’s about meeting player expectations. On the business side, we’ve established a local entity to comply with financial and tax frameworks, and this enables us to form direct, trustworthy partnerships with top-tier local operators.
What about technical concerns?
Latency matters, especially in regions with uneven internet quality. We’ve solved this by launching a dedicated cloud platform cluster in Brazil, reducing spin time and improving overall game responsiveness. It’s not just a player benefit — it’s a revenue driver. Faster gameplay leads to better engagement and session times, which our partners appreciate.
What makes European providers uniquely valuable to Brazilian businesses?
More than you might think. As regulation tightens, Brazilian operators are becoming highly receptive to strategic input. We provide analytics-based insights into player behaviour, promo timing, and slot preferences—all based on what’s worked in mature markets like Romania or the UK. But we don’t just copy-paste; we adapt insights to fit Brazilian culture and business logic.
Can you elaborate on the technical support key expectations in this market?
Local responsiveness is crucial. That’s why we’ve built a hybrid support model with Portuguese-speaking tech staff and commercial leads available in the same time zone.
Whether it’s integrating a bonus API or solving a tournament issue mid-campaign, our SLA is based on proactive rather than reactive support. Operators want partners they can trust to jump in — immediately.
Has Playson already implemented this approach in Brazil?
Yes, we’re already working with major names like KTO, providing end-to-end commercial and technical support. We’ve helped partners improve conversion with Buy Bonus analytics, manage peak loads during promos, and launch themed campaigns around our Hit the Bonus™ series, which is climbing Brazilian popularity charts.
Final thought — what should operators look for in a provider right now?
Look for a partner that solves problems, not just delivers games. From spin speed to marketing kits, from regulatory readiness to meaningful campaigns — these small details make a massive difference in a competitive, fast-growing market like Brazil. That’s what we mean when we say Playson delivers #MORE.
Source: Exclusive GMB
