The Outro Canal column in Folha found out that the host should be a name already identified with the station's audience. When contacted, SBT's press office said it had no information on the matter.
TQJ has among its partners Sisan Participações, a company that belongs to the Abravanel family's holding company. The project will come to fruition in a partnership with OpenBet, a provider of technology, content and sports betting services that belongs to the Endeavor Group Holdings, from England.
Initially, the launch was expected to take place in January of this year. Now, the expectation is that TQJ will be available on the market from July, to take advantage of the holiday period.
The Silvio Santos Group is the third conglomerate that owns a television network in Brazil to close a deal to launch a 'Bet' (as the operators are called in Brazil). In August 2024, the Globo Group partnered with MGM to bring BetMGM to the country. Band has Bandbet.
Source: Folha
