GMB – What did Amusnet bring to BiS SiGMA Americas in São Paulo?
Marco Pequeno – The first thing we brought was our presence and our commitment to Brazil. I think that is the most important thing. We already have the entire structure in place, with an operation dedicated to the Brazilian market.
Of course, we also brought our mascot, Crazy Red, who is circulating around the booth and interacting a lot with the public. He is a character in one of our games. In addition, we have a portfolio of over 180 games certified for the Brazilian market.
In short, we reinforce our commitment to the regulated market in Brazil — we only operate in federal or state regulated markets, never in the “black” or municipal market.
What is your opinion on the partnership between operators, providers and payment companies?
It is not something that affects me directly, but it is essential for the success of our client. If the operator — which is my client — does not have an efficient and integrated payment method, the entire operation suffers. On my side, I need to ensure that the partnership between us works smoothly.
But if, on their side, the payment method fails, this will impact player retention and, consequently, my performance as well.
It is a complex and interdependent ecosystem: if one part does not work well, it harms all the others. The operator needs an efficient payment method in the same way that the payment method needs quality games that work flawlessly.
Regarding new technologies, such as IA, do you believe they are important for the evolution of products?
Absolutely. We are always looking for innovation, new ways to create games, new features. Artificial intelligence is fundamental in this process of evolving our products.
In your opinion, will the union between sports betting, iGaming and digital entertainment become even more consolidated in the future?
For me, this integration is already happening. One thing naturally leads to another. See sports betting as a customer acquisition tool for operators. We understand that sports betting is easier to sell, but the big revenue generator is the casino — whether the RNG casino or the Live Casino.
The operator needs to use sports betting as a gateway, but must direct the player to iGaming, where the real revenue potential lies. We work side by side with operators to make this transition strategically.
Does Amusnet offer customization for Brazilian customers?
Yes, we offer customized games for our customers and adapt our service to meet the specificities of the Brazilian market.
We have a Brazilian team dedicated exclusively to this work. The games, of course, come from abroad, but all the adaptation of the products and the service is done in Brazil, with a service 100% designed for the local public.
What are the plans for 2025? Can you give an overview of this first quarter?
The main focus was to structure the operation. We worked to "get the house in order", to get everything ready to operate efficiently in the Brazilian market — and we succeeded.
During the fair, many deals were closed, many agreements signed. The balance of the first three months was the construction of a solid foundation.
Now, we are starting to "furnish the house" — that is, we are accelerating activations, partnerships and new projects. BiS SiGMA was essential in this process: we left with a lot of "furniture purchased", many agreements planned.
What are the goals for the rest of the year?
Our goal is to grow quickly. The current iGaming scenario in Brazil allows for accelerated growth, and we will take advantage of this by leveraging all the relationships we have with our customers and operators, in addition to our delivery and performance capabilities.
The expectation for 2025 is for intense expansion and further consolidating Amusnet's presence in the Brazilian market.
Source: Exclusive GMB
