During the event, the company took an active part in panels and networking initiatives. Shai Frank, Senior Vice-President of Products and General Manager for the Americas, represented Optimove on the panel “iGaming Leaders: Omnichannel Strategy for an Enhanced Customer Experience,” highlighting how the integration of physical and digital channels has been essential to improving the player journey.
The event, which brought together more than 10,000 gaming and betting professionals from across the Americas, underscored its importance as one of the sector’s premier strategic meeting points. Optimove also hosted the “Water Taxi Happy Hour,” the conference’s signature networking moment, bringing partners and operators together in an informal setting ideal for forging strategic connections.
In recognition of its ongoing innovation and excellence, the company won in the ‘Marketing & Services Provider of the Year’ category at the SBC Awards Americas 2025. The honor reinforces Optimove’s position as a global benchmark in CRM and loyalty strategies for the iGaming sector.
With a constant presence at the main events on the international calendar, Optimove reaffirms its commitment to the sustainable growth of the Americas market by combining technology, data, and personalization to maximize client results.
Optimove is the leading CRM loyalty platform for iGaming brands, enabling operators to build personalized, long-lasting relationships with their players. Operating worldwide, the company blends artificial intelligence, gamification, marketing automation, and predictive analytics to boost user lifetime value, drive retention, and strengthen customer loyalty in highly competitive markets.
Source: GMB
