With ambitious growth plans, such as sponsorship of Grêmio and Internacional, Alfa seeks to consolidate itself as one of the leaders in the national market and now relies on OneKey's infrastructure to support financial operations through solutions such as Pix, bank slip and international gateway.
The proposal is to structure integrated processes to ensure compliance with legal and operational requirements in the national territory.
“The partnership with OneKey is in line with Alfa's efforts to meet regulatory requirements and strengthen its operations in Brazil,” says Arthur Silva, CEO of Alfa Entretenimento.
OneKey Payments is a company specialized in payment technology and licensed by the Central Bank. It offers Pix through biometrics with infrastructure to scale incoming and outgoing transactions. The company has integrated payment solutions in Brazil and abroad, with support for methods such as Pix and bank slip.
“We are proud to join forces with Alfa at a time of profound transformation in the Brazilian market. Our role is to support its expansion by offering a robust payment infrastructure, designed especially for the needs of licensed operators. This partnership reinforces our commitment to a safer and more efficient digital payments ecosystem,” says César Garcia, CEO of OneKey Payments.
The alliance occurs amid significant regulatory changes in the sports betting sector in Brazil, which has been experiencing exponential growth, an increase of 734% since 2021. As of January 1, all operators must follow the new rules defined by the Ministry of Finance, with the aim of increasing transparency and combating irregular practices.
The new requirements also impose stricter responsibilities on payment institutions, which can now be fined between R$50 million (US$8.8m) and R$2 billion (US$355m) for improper practices. The partnership between the companies seeks not only to meet the needs of this new scenario, but also to create a reliable user experience, contributing to a more competitive and responsible environment.
Alfa is one of the first 15 companies with a definitive license in Brazil, enabled since January 1st by the regulatory framework for the sports betting segment, operating with transparency, security and responsibility. One of the company's pillars is Responsible Gaming, promoting campaigns and actions that aim to raise awareness among users about the importance of betting in a safe and controlled manner. With its sponsorship of Grêmio and Internacional, Alfa reaffirms its commitment to Brazilian sports and its passion for soccer.
Created by three Brazilian entrepreneurs, Arthur Silva, Matheus Antunes and João Paulo Marques, Alfa is an entertainment and sports betting company. With a secure and innovative platform, the brand enters the market with the goal of adding a new layer of entertainment to the public's favorite sports.
OneKey Payments, licensed by the Central Bank of Brazil, is a leading provider of advanced payment technologies, fully compliant with applicable regulations.
Its international platform allows smooth integration for companies to process payments both in Brazil and globally, supporting various methods, including Pix, bank transfer, ITP, card processing and other payment methods required by each market.
With local expertise and API integration, OneKey guarantees secure and scalable transactions, adapted to the needs of the market.
Source: GMB
