In the film, a mysterious player enters the field wearing only a censorship strip… and an impeccable mustache.
The reaction of the other athletes makes it clear: “When you get the mustache right, nothing else matters” — a slogan that also ties together the campaign’s narrative and plays with the idea that, with Sportingbet’s BigOdds, only the essential matters: seizing the opportunity.
“BigOdds is a platform for real opportunities within our betting offering. The campaign presents this concept in a humorous way, betting on pop language and relaxed aesthetics to generate identification and conversation with the public,” says Dimitri Araújo, Head of Marketing at Sportingbet.
“Talking about odds is already a challenge. Doing so in an impactful way, with humor and without clichés, is even more difficult. In this campaign, I think we managed to reach a creative and fun place, which translates the brand's proposal well”, adds Gustavo Zilles, CPO at VOA.
The campaign will be broadcast on free-to-air and subscription TV, streaming platforms, social media and CazéTV broadcasts, in addition to specific activations for digital.
Source: GMB
