The campaign celebrates the strength of Atlético Mineiro’s fanbase, the ‘Massa’, who follow the team wherever it plays—at home or abroad. The new away kit maintains the club’s traditional identity while introducing innovative elements, symbolizing the connection between the team, its fans, and its sponsors.
The new kit is expected to debut next June 1st, in a match against Ceará at the Castelão Stadium in Fortaleza, during the 11th round of the Brazilian Championship.
Just as in historic victories, the Massa has always been present and ready to support Galo—and that is precisely what this launch represents: the emotion and unity of Atlético’s fans, prepared to stand by the team anywhere, under any circumstance.
“We are extremely happy with the outcome of the project—it turned out sensational—and we always aim to offer the very best to the Massa Atleticana. The quality of the promotional materials matches the beauty of the jersey,” says João Gomide, Atlético’s Business Superintendent.
With a cinematic aesthetic, the official campaign film stars players Hulk, Rony, Igor Gomes, Bernard, Rubens, and Gabriel Menino, as well as players Nayara, Bárbara, and Debinha. The scenes alternate between athletes and fans and also feature the mascot Galo Doido.
Created through a collaborative script, the video highlights Massa’s passion for the ‘Galo’ using the match-cut technique—where one scene triggers the next—reinforcing the sense of connection between fans and players. Around 100 people were directly involved in the filming, which took place in Belo Horizonte.
H2bet CEO Ueltom Lima highlights the importance of the partnership with Galo in the creation of this special launch film: “Releasing the film for Atlético’s new jersey is a source of great pride for H2. We invested in this project because we believe in the power of content as a connection point between the Club, the fans, and the sponsors.”
“The jersey and the film turned out beautifully, and we hope the Massa is just as proud of the result as we are,” Lima added.
The new away jersey is predominantly white, with black detailing on the sides. The sleeves are also black, creating a contrast with the traditional three adidas stripes, which appear in gold—just like the adidas logo. The player number on the back and the H2bet logo on the front are in black. The full kit includes white shorts and black socks.
The launch features AEROREADY technology, which enhances airflow and includes sweat-wicking fabric. The kit is now available at Galo Stores and on the adidas Brazil website in men’s and women’s versions (R$ 399.99 / US$71) and a children’s version (R$ 349.99 / US$62).
Clube Atlético Mineiro is one of the most successful football clubs in Brazil and South America today, with 16 official titles over the past 15 years (2 international, 4 national, and 10 regional). Galo is also recognized for the strength of its passionate fanbase, the 'Massa Atleticana'. Now structured as a SAF (Sociedade Anônima do Futebol / Football Corporation), the club is professionally managed, focusing on athletic performance and ongoing modernization with a commitment to financial sustainability.
H2 Group was founded nearly two decades ago to operate legal gaming and is committed to following and promoting best compliance practices. H2bet is the largest sponsorship in Atlético’s history: the contract began this year and runs through the end of 2027, with a total fixed investment of R$ 180 million (US$32m), plus performance bonuses that could push the total over R$ 200 million (US$36m).
Source: GMB
