VIE 5 DE DICIEMBRE DE 2025 - 09:15hs.
Created by Propane agency

ANJL presents new visual identity that reflects the transformation of the sector

The National Association of Games and Lotteries (ANJL) presented its new visual identity this Monday (26), reflecting the moment of evolution experienced by the online betting and gaming sector in Brazil. With a new color palette and updated typography, the brand has gained a more modern and sophisticated look, reinforcing the entity's prominent position in the regulated market. The redesign was created by the Propane agency.

We are in a different phase. Since the beginning of the year, we have been a regulated sector, endorsed by the federal government and that acts proactively to generate taxes and jobs for the country,” explained the president of ANJL, Plínio Lemos Jorge.

It was time to change, to alter our identity so that it would reflect our commitment to ethical, transparent and constitutional action,” he concluded.

The change in the Association's social profile has already taken place. The website is already undergoing maintenance to receive the new identity. According to the president, the members' expectation is to consolidate the entity as a national reference in issues related to responsible gambling.

We believe that entertainment should be safe and sustainable. Therefore, we support initiatives that prevent compulsive gambling, protect minors and promote awareness-raising actions on responsible gambling. The new identity reflects this commitment and reinforces the seriousness with which we conduct our activities”, highlighted Plínio.

The ANJL currently brings together 21 major companies from the country's regulated gambling sector.

Source: GMB