The partnership, brokered by Sports Hub, includes the presence of the brand on the LEDs on the field in all Palmeiras games as the home team in the Brazilian Championship; internal activations throughout the year at Allianz Parque; a VIP box for 36 people, with access to matches, mega shows and exclusive events, and the acquisition of the stadium's complete media circuit, guaranteeing broad visibility during games and concerts held at the arena.
The move positions bet365 as an important part of the experience of fans and supporters who attend Allianz Parque, further strengthening the synergy between the sports universe and responsible entertainment in the betting sector.
“The arrival of bet365 as a new sponsor of Allianz Parque reinforces the arena’s positioning as a space that connects relevant brands to high-impact experiences with the public,” says Marcelo Frazão, VP of Entertainment at WTorre.
“This partnership expands our value delivery both in games and in the major events we hold, promoting innovation, entertainment and responsibility on all fronts,” adds the executive.
Although bet365 owns the property, guaranteeing exclusivity, other betting companies may eventually appear on the field’s signs, such as Betano, which holds the naming rights to the tournament.
With this, the Palmeiras stadium now has 13 sponsors. In addition to the sports betting company, Allianz Parque has Allianz Seguros, Aiwa, Banco Pan, Bauducco, Femsa, Hellmans, Heineken, Motorola, Pepsico, Prevent Senior (Newon), Rochinha Sorvetes and Seara as sponsors.
Source: GMB
