For better idea, in 2024 alone, the Meridianbet Foundation organized almost 300 new projects in humanitarian causes. In addition, in the first quarter of 2025, this pace accelerated with 80 new proposals for long-term sustainable impact.
Through these actions, the company not only supports the more than 20 communities in which it operates — it also positions itself as a global model of conscious and sustainable gaming.
So, keep reading the article and see some of the main actions that CSR Meridianbet has implemented throughout 2025 to promote a sustainable future for the next generations.
What is CSR Meridianbet
CSR Meridianbet is the social and environmental arm of the global online sports betting and casino organization.
With operations in more than 20 countries and being a subsidiary of the Golden Matrix Group (NASDAQ: GMGI) since last year, the company has stood out worldwide not only for technological advancement in iGaming solutions, but also for its humanized and sustainable approach.
In this way, the foundation plays a leading role in the organization's ESG strategy, acting on fronts such as public health, education, humanitarian assistance and, with increasing prominence, environmental sustainability. Through it, Meridianbet has already carried out more than 300 social projects since last year.
Among the most notable examples are the donation of around 20 thousand tree seedlings in several countries, investments in public health, the allocation of more than US$ 2 million in emergency support to medical centers during the COVID-19 pandemic, in addition to the support of vaccination programs in partnership with UNICEF for emerging countries.
"Preserving social/cultural institutions is an issue of great importance for the Meridianbet Foundation," said Stefan Todorovic, head of the organization's Global CSR.
Highlights of 2025
Among the main sustainable initiatives implemented in 2025, CSR Meridianbet stood out for the environmental cleanup action during the 32nd Fruška Gora MTB Marathon in Serbia, in which it acted as the main sponsor of the event.
Combining sport, recreation and ecological action, the organization's own employees, as well as volunteers who stand in solidarity with the cause, led a large-scale effort to clear forest trails and protect one of the country's most valuable national parks.
This event illustrates the company's belief that caring for the environment is not just a corporate obligation, but a shared social responsibility.
"Today's action is not just symbolic — it shows how small acts, done together, can generate real change," said Jovan Ignjatovic, a representative of the project.
The success of the initiative in Fruška Gora has inspired similar actions in other markets where the corporation operates. An example is in Tanzania, where local CSR teams have adopted similar initiatives for environmental protection.
It is worth noting that the Foundation's activities in the first quarter of 2025 have been strongly focused on the ecological sector. For the organization's next announced campaigns, the focus should be on reducing greenhouse gases, protecting biodiversity, minimizing waste, and promoting innovative green technologies.
Initiatives focused on sports
Still thinking about the organization's high-profile sports projects, CSR Meridianbet also organized the Epic Trail — a sporting and recreational event that brought together runners, cyclists and local communities in several markets where the company is present as part of the almost 300 community-driven campaigns carried out in 2024.
The initiative aimed to promote healthy lifestyles, social inclusion, and building lasting trust in the brand through direct engagement with the public. This initiative is yet another example of how Meridianbet consolidates its presence not only by numbers, but through real and measurable social impact.
The Meridianbet Foundation is also a protagonist in the sponsorship of professional and amateur clubs, youth tournaments and charity events, integrating leisure, health and positive impact.
For better notion, in Brazil, the company is a master sponsor of the 2025 Santa Catarina Footvolley League, the country's main championship in the sport, which features great legends of the sport on the court.
With this multifaceted performance, the Meridianbet Foundation reaffirms the company's vision that sustainability and social transformation are not one-off initiatives, but continuous and global commitments.
Through these actions, the company not only supports the communities it serves — it also positions itself as a global model of conscious and sustainable gaming. As part of a publicly traded company, these programs are part of Golden Matrix Group's ESG strategy, aligning growth with positive impact on the world.
If you are interested in more updates about the organization's projects, visit the Group's Investor Relations page or follow us on social media.
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Source: GMB
