At the UniBH Arena, KTO paid for all tickets for Minas Tênis Clube fans over the age of 18. There were free throws in the hall of the gymnasium on Rua da Bahia, with the winners receiving gifts and earning the right to repeat the game during halftime on the main court, with even more special prizes.
In addition, an interactive quiz was held with the fans. Promoters asked questions about KTO Minas, and the first winners won the right to watch the game in an exclusive box and were also given an official team shirt.
In the classic match between Cruzeiro and Atlético-MG for the Brazilian Championship, at the Mineirão Stadium, Heatmap and KTO promoted actions with Cruzeiro fans, since there were no Atlético fans due to the requirement for a single fan base.
There were table football and table soccer challenges among fans and the distribution of gifts, such as personalized cups and water bottles.
“Promoting interactive actions between brands and fans at sporting events is one of Heatmap’s strengths, because we know that this is an effective way to connect fans with companies and also create genuine interest in the brand and its products,” says Rene Salviano, CEO of the Heatmap agency.
“Since the beginning of our work with KTO, we have carried out several activations in Minas Gerais and the results, so far, have been excellent,” added the executive.
Source: GMB
