Singer Elba Ramalho shines once again as the ambassador of São João Aposta Ganha, bringing her striking presence that is not only considered an icon of forró but also symbolizes the soul and strength of northeastern culture. Alongside her, singer Edson Lima, a reference in romantic forró, arrives to add charisma and emotion to the campaign.
The film recalls the anticipation that takes over the Northeast, especially Caruaru, with the arrival of São João, a time that is synonymous with joy, reunions, traditions and lots of culture. With an emotional narrative, the film celebrates northeastern identity and values the region's roots.
“Being present at São João de Caruaru is more than a brand action, it is a commitment to the culture, tradition and heart of the people of the Northeast. We believe that a brand only truly grows when it values customs and walks alongside the people," says Ramon Lima, CEO of Aposta Ganha.
"Participating in this festival is an honor and a way of giving back to everything that Caruaru represents. We continue to invest not only in fun, but in encounters, stories and everything that truly moves our people.”
This will be the fourth consecutive year that Aposta Ganha has been the main sponsor of the festival, which continues to reinforce its commitment to valuing the culture and traditions of Caruaru. We always propose campaigns and actions that elevate São João and reiterate our commitment to enhancing the festival and strengthening the true biggest and best São João in the World.
Aposta Ganha is one of the main online sports betting platforms in Brazil. With a variety of sports and markets, from soccer to eSports, it stands out for its scope and cutting-edge technology. The company, 100% Brazilian, has its own platform and guarantees its customers personalized service 24 hours a day.
In addition, it invests in exclusive, competitive promotions and constant innovation to meet the expectations of gamblers in a unique experience committed to responsible and safe gaming.
Source: GMB
