In an increasingly competitive and data-driven market, bingo games have not only remained relevant but have also set the pace and innovation on the platform. With record prizes, high engagement, and rising search interest, titles like Golden Tiger: Jackpot Fortunes, Monopoly Big Baller, and Mega Ball have transformed bingo into one of the most dynamic verticals in KTO’s portfolio.
What are the most popular bingo games?
Bingo was KTO's third most popular category in March 2025 — behind only crash games and live roulette tables. The growth shows a consistent increase in interest from gamblers.
The absolute highlight was Golden Tiger: Jackpot Fortunes. Even with a slight drop in relation to its peak popularity in January (11.09%), the title maintained a 4% share in March, consolidating itself as the isolated leader in the segment.
Popularity does not always equate to engagement, and the KTO study makes this clear. In terms of rounds played per user, the big winner was Monopoly Big Baller. The title's growth demonstrates not only adoption, but retention — which is even more relevant in a digital environment where attention is volatile.
Another case worth noting is that of the game Pachinko, which saw an exponential increase in rounds played between August and October 2024. This type of spike reveals a highly engaged player base, even if it is not necessarily reflected in public popularity rankings.
How do Brazilians find bingo games?
Analysis of search trends confirms that Brazilians are increasingly specific in their choices. Instead of searching only for generic terms such as "online bingo", users have been searching directly for the names of the games. Mega Ball, for example, has accumulated more than 18 thousand searches in the last 15 months. Monopoly Big Baller recorded a peak of 1600 searches in March, an increase of more than 300% since the beginning of 2024.
The data reinforces sophisticated behavior: users already know what they want before arriving at the platform — which requires brands and operators to be strategically positioned in SEO, performance marketing and the user journey.
Games Global dominates among providers
If there is one brand that symbolizes the success of bingo on KTO, it is Games Global. In March, it concentrated almost three times more than the second-placed Evolution. The advantage can be partially explained by the selection of more robust games — 11 titles available —, but the individual performance of games such as Golden Tiger, Fu 88 and Bingote shows that it is not only quantity, but also quality and innovation that drive success.
Since October 2024, Games Global has surpassed Evolution in popularity and has continued to grow ever since. This market shift represents more than a change in leadership: it is a new creative cycle, with a focus on player return, engaging themes and high usability.
Bingo on the rise: Growth, profitability and connection with the public
The study makes it clear: bingo at KTO is no longer just one option among many. It has become the protagonist of a new phase in digital entertainment. With high profitability, player loyalty and organic growth in searches, the vertical is strengthening itself as a sure bet — not only for players, but also for providers and the brand itself.
More than a game of luck, bingo is now a strategic category, capable of delivering engagement, return and a memorable experience. For KTO, it means more than just statistics: it represents a commitment to innovation, responsible gaming and a portfolio that is increasingly connected to the preferences of the Brazilian public.
Source: KTO
