The hiring is part of EstrelaBet's strategy to consolidate its People Management area with a focus on strengthening the organizational culture and developing talent, at a time of accelerated expansion in the regulated market. “Alessandra's arrival reinforces our commitment to valuing people at a time of growth and consolidation in the sector,” says João Gerçossimo, CEO of EstrelaBet.
“She combines strategic vision with in-depth knowledge of people management. Her experience will be essential to strengthen an even more engaged culture for our more than 300 employees, aligned with our values and prepared for the challenges of the market.”
A specialist in organizational development, culture and talent management, Alessandra takes on the mission of leading the People and Culture area with a people-centered approach and aligned with EstrelaBet's strategic goals.
Throughout her career, she has led organizational and structural transformations focused on sustainable growth, talent appreciation and performance. Among the projects she has coordinated are the structuring of HR areas, implementation of performance evaluation models, integrated compensation and benefits programs, development paths and climate and engagement projects.
In addition, she worked on the implementation of agile structures and methodologies and the construction and strengthening of a culture of AI use.
“I am joining EstrelaBet with a lot of energy and enthusiasm at a very strategic moment for the sector. The focus will be on enhancing what we have that is most valuable: people. Our plan is to strengthen the culture, attract and develop talent and ensure that each employee, whether in São Paulo, Belo Horizonte or remotely, feels part of something bigger. We will connect people, strategy and results, all with consistency, clarity and focus on what really moves the business forward,” says Alessandra.
A psychologist graduated from UnG (Universidade Guarulhos), Alessandra has an MBA in Human Resources from FIA Business School, as well as specializations in Digital Transformation from Digital House Brasil and Design Thinking from Echos Desirable Futures. She is a Coach graduated from the Latin American Coaching Society and a Certified Specialist in Training Results Measurement from Kirkpatrick Partners.
EstrelaBet is the largest Brazilian gamingtech and operates with a definitive license in the national iGaming market. Voted the best Brazilian betting operator, it won awards such as "Best Sports Betting Operator in Brazil" and "Rising Star of the Year" by the SBC Awards Latinoamérica 2022, in addition to having been awarded twice in a row at the SiGMA Americas Awards in 2023 and 2024. In 2025, the company also received the BiS Awards in the categories "Best Action to Combat Gambling Disorder" and "Best Customer Service".
With offices in Belo Horizonte and São Paulo, EstrelaBet is recognized for its innovation, commitment to responsible gaming, legal advertising and support for sports and entertainment. In partnership with FUMEC University, it develops pioneering initiatives to prevent pathological gambling, using cutting-edge technology to offer a safe experience and psychological support to users. Action for gaming integrity is also a priority for the company, which combines rigorous internal processes and strategic partnerships, such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history by becoming the first Brazilian bookmaker to officially sponsor a FIFA event: the Women's World Cup™. This feat consolidated its presence on the international scene and demonstrated its dedication to the development of various sports. In Brazil, the company expands its operations by supporting major initiatives, sports broadcasts, cultural activities and media projects that strengthen the bond with the public and boost entertainment.
Source: GMB
