The date will also be significant for the club due to its return to its official home: the Joaquim Portugal Stadium, in São João del-Rei (Minas Gerais). The venue will once again host games after renovations to increase capacity and modernization required by the Brazilian Football Confederation (CBF) to host second division matches.
Inspired by the origins of the club and its host city, the gold model chosen by the fans pays homage to the colonial period of Minas Gerais and the historical importance of the region in the golden age in Brazil. The popular choice reaffirms the club's connection with the local community and its history.
“The fans are the essence of our club. From the beginning, our idea was for them to participate in this choice, and the result fills us with pride. The golden jersey represents much more than a uniform: it is a symbol of our history and Athletic's identity,” highlights Rodolfo Canavesi, CEO of the club.
On the date, Faz1Bet will promote Faz1Bet Day, with special activations for fans, including promotions on the betting platform, exclusive odds and engagement actions at the stadium.
“Every detail of this campaign was carefully thought out to value the club's history and bring the fans even closer together. Faz1Bet Day will be a celebration of this union: of the jersey chosen by the fans, of the renovated stadium, and of the future we are building together,” says Luis Henrique Ramos, CMO of Faz1Bet.
Source: GMB
