The betting house will be activated throughout the broadcast of the event, such as live feeds directly from the fans.
“EstrelaBet is aware of market trends and we know that the Kings League has been gaining more and more fans in the country. It is a representation of the reinvention of football on several fronts, with the appreciation of the spectacle and the promotion of entertainment, an aspect that is inherent to the betting universe”, explains Renan Cavalcanti, CMO at EstrelaBet.
“The fact that the World Cup will feature Brazilian teams also means that our presence in the broadcasts is an excellent opportunity to generate a connection with the public, presenting the brand through a light and relaxed language, characteristics that are inherent to CazéTV”, he concludes.
The company has a long-standing relationship with CazéTV. Since 2022, the gaming tech company has acted as a partner of the channel in competitions such as the men's, women's and futsal World Cups, as well as the Europa League, Paulistão and Brasileirão.
The Kings League Club World Cup starts next Sunday (1) and will have four Brazilian teams in the competition: Furia FC, Desimpedidos Goti, Fluxo FC and Dendele FC.
Source: GMB
