The estudo conducted by ENV Media analyzed retention strategies adopted by Betano, Betfair, Blaze, KTO, Novibet, Pixbet, and Superbet.
Retention strategies among major iGaming operators
Most loyalty and reward initiatives are based on point accumulation systems and progressive prize schemes. Below, we present the strategies of seven of the largest iGaming brands in Brazil.
Bets are equally divided between casino games and sports betting, with KTO and Pixbet offering initiatives that span both categories, ensuring the interest of a wide audience.
Regarding the structure of the programs, operators such as Blaze, Betano, and Pixbet invest in tiered models with multiple levels, especially designed for users who bet more frequently.
Although each initiative has a different approach, in general, the most common types of rewards among operators include cashback, bonuses, free bets, exclusive perks, and free spins.
Another important point highlighted by the research is how these initiatives are communicated. Clear information, especially regarding internal selection for VIP clubs, is essential to keep users informed and engaged.
After all, knowing there is a real chance to gain exclusive advantages can be a strong motivator for bettors to remain active on the platform.
KTO stands out with gamification and daily prizes
KTO has two distinct loyalty initiatives: Liga do Milhão (Million League) and Clube KTO. Both leverage gamification elements such as tournaments and leaderboards, making the experience more dynamic and engaging for users.
In the Liga do Milhão, bettors earn points by placing winning bets with a minimum value of R$5 and minimum odds of 1.30. Each day, the player with the highest score is awarded a prize — with a maximum of five wins per month. At the end of the month, the top 500 bettors share R$100,000 in free bets, distributed proportionally according to their leaderboard ranking.
In addition, the top 10 bettors each month earn a spot in an exclusive event taking place in December. In this final event, participants will have the chance to win R$1,000,000.
The Clube KTO is focused exclusively on casino and live casino games (excluding crash games) and hosts daily tournaments among users. To start accumulating points, players simply place bets of R$1 or more. The points determine the user's ranking for the day, and the top 50 are rewarded with balance prizes.
With initiatives like Clube KTO and Liga do Milhão, KTO demonstrates its focus on loyalty and engagement, offering users a competitive, gamified experience full of rewards.
Gamification and rewards: The current standard for retention
The ENV Media study highlights how the Brazilian iGaming market is maturing by adopting increasingly structured loyalty strategies. The initiatives mentioned show that combining gamification, frequent rewards, and clear communication can be a key differentiator in user retention in a highly competitive landscape.
Source: ENV Media
