GMB – What were the new features presented at BiS SiGMA Americas, in São Paulo?
Marcio Mansour – BigBet is a new brand of the Big Brazil group. We launched in March in the regulated market. The brand was created to be democratic, not a niche brand, and to appeal to a wider audience. We have high expectations, and so far the acceptance has been good. The results have been surprising, so we are quite optimistic.
Did the plans for the trade show in São Paulo have a specific objective or was it just a brand launch?
Exactly, before the launch we established strategic partnerships with service providers who are present at the trade show.
The trade show served to strengthen these relationships and also seek new partnerships that could contribute to the growth of the brand and to offer a better experience to the player. The entire team went, and each area has sought out new developments and new partners, which was a success.
How do you think partnerships between operators, providers and payment companies help the growth of the Brazilian market?
Each component of the operation is very important. It is not just the operators, who are licensed by the SPA, but also the service providers that are part of the operation, such as payment and content providers. Each one has its responsibility, and when everyone does their part, the market becomes a success.
Content providers, with their certifications, offer fair and entertaining games in accordance with Brazilian legislation. Payment methods, on the other hand, must meet the requirements of the Central Bank and the ordinances published by the SPA.
Therefore, all together they make the market fairer and more regulated, serving the population as expected in the entertainment industry.
How do you see the union between betting and digital entertainment, especially in the context of iGaming? How will these industries converge in the near future?
Digital entertainment is already a reality, and this is not new. In several industries, not only in iGaming, the presence of technology is constant.
Brazil, as a market, has become very attractive, both for job creation and for taxes and attractiveness to foreign companies.
Many service providers have come to Brazil, establishing subsidiaries or incorporating companies. I believe that this contributes greatly to the country and to the industry, and Brazil is already one of the most important markets for iGaming in the world.
As a new but experienced company, are you using new technologies, such as AI?
Yes, artificial intelligence has contributed massively, especially to improving the experience of our customers.
It's not just AI, we also use other technological tools to optimize not only the relationship between the operator and the player, but also the fluidity of the website and the functioning of the platform, including the back office, which consumers often don't see, but has a major impact on the company's performance and customer experience.
What is the company's balance sheet, even though it's so new? Do you have any prospects and goals for this year?
Yes, we are focused on presenting BigBet as a new brand that will bring innovations to the Brazilian consumer. Our goal is to offer differentiated content, innovative loyalty programs and a unique experience for all players, whether they are VIP players or lower ticket players.
Our proposal is to provide equality and good experiences to the end consumer, without an exclusively financial focus.
Do you already have many partners working with you? Can you name any?
So far, I would like to highlight the good work of our KYC (Know Your Customer) provider, Legitimus. They have worked with several operators in the market and have followed the legislation to the letter.
This makes the process much easier, from onboarding to the moment the player actually starts playing and depositing. They have done a great job.
Source: Exclusive GMB
