Games Global has established itself as one of the main content providers for iGaming in Latin America, bringing together more than 40 studios distributed between Brazil, the United States and Europe. With its own office in São Paulo, the company has established strategic partnerships with local operators, software providers and payment companies, ensuring complete integration into the Brazilian regulated ecosystem.
In terms of achievements, Games Global overcame regulatory challenges related to KYC and account validations in the first months of the year and, in March, registered significant growth in revenue and engagement, surpassing December 2024, with April further extending this upward curve.
Exclusive launches such as the “CarnavalFortuna” jackpot and the “Folia de Ouro” promotions reinforced its local value proposition, attracting praise from operators and players, and consolidating the company as a reference partner for those seeking diverse content and tailored solutions in the Brazilian online betting market.
GMB - This was Games Global's first time at an event in Brazil. How was the experience?
Giuseppe Barbanera - First, thank you for the interview. Having our own stand at such an important fair for Latin America has been excellent. We wanted to show everything that Games Global can offer, and the reception has been very positive.
Was the main objective to show the Brazilian community what Games Global has to offer the market?
Exactly. Our focus was to demonstrate our local presence, not only as a content provider, but also with an office in São Paulo, ready to closely support Brazilian operators.
What were the new features and products launched at BiS SiGMA Americas 2025?
In addition to traditional slots, we brought innovations from our vertical experimentation studio: crash games, video bingo, video pop and instant games. We wanted to prove that we are more than just a slot provider and that we understand Brazilian preferences.
Are these games designed for local audiences?
Yes. We have over 40 studios — in Brazil, the US and Europe — and our Brazilian teams develop titles with themes and mechanics geared towards the tastes of Brazilian players, going beyond the classic Carnival themes.
In your opinion, what role do partnerships between operators, providers and payment companies play in the growth of the market?
They are fundamental. Solid relationships allow for the exchange of know-how and support the development of a fair and well-regulated market. In Brazil, in particular, we see a united community that collaborates for a stronger ecosystem.
How did Games Global perform in the first quarter of this year?
The first few months were challenging, with adaptation to the new KYC and account validation rules. But in March we saw significant growth compared to December, and April surpassed March. We received very positive feedback from operators and players.
What are Games Global's plans for 2025 in Brazil?
After opening our office in São Paulo, we will intensify the production of localized content and launch new engagement tools.
For example, our “Carnaval Fortuna” jackpot, exclusive to Brazil, and themed promotions such as “Folia de Ouro”. In June, we will have another new feature, all to diversify the offer and strengthen our participation in the regulated market.
Source: Exclusive GMB
