PRace aims to revolutionise how B2B marketing is delivered by offering the first truly comprehensive and integrated service, with a core specialisation in data-driven lead generation and the creation of end-to-end sales funnels.
Leveraging deep industry expertise, PRace has already grown to a 15-person team of industry experts since its inception.
PRace’s approach fills a significant gap in B2B marketing left by its traditional competitor agencies, offering a serious competitive advantage for both PRace and its clients.
The agency was founded under the radar in 2024 by industry experts Nicholas Brown, formerly of Square in the Air, and Aiste Garneviciene, former COO of BetGames and SBC Leader of the Year 2020.
With Relax Gaming and Amelco as its founding clients, PRace now counts more than 10 top-tier industry brands in its portfolio – as well as approaching more than one million Euros in annual projected revenue.
Following today’s official launch announcement, the agency will be publicly announcing its leadership team in the coming weeks.
Commenting on the launch, Nicholas Brown, Co-Founder of PRace, said: "Having been in marketing since the early 2010s –and being instrumental in building the success of Square in the Air, I saw a clear opportunity to address a significant gap in the market alongside a fantastic friend and former client, Aiste Garneviciene."
"The B2B gambling industry is ripe for a more sophisticated, data-led approach to marketing that goes beyond traditional services. We’re here to deliver exactly what every other B2B marketing agency already does outside of our industry – using data-driven strategies to create demand, leads and sales.”
Co-Founder and CEO of PRace, Aiste Garneviciene, commented: "As one of the founding team members of BetGames in 2012, I know firsthand what it takes to truly build and scale a brand. From establishing credibility and educating the market - to driving qualified leads and sales."
“Each stage demands a different strategy and PRace is the first agency that can deliver that. We're bringing a fresh perspective, deep industry expertise and a proven methodology that’s already serviced 10 top-tier clients. If you’re ready to make marketing your biggest growth engine - get in touch!"
PRace
Launched in June 2024, PRace is the gambling industry’s first truly integrated B2B marketing agency.
Founded by Nicholas Brown and Aiste Garneviciene, PRace offers a full suite of marketing services with a core specialisation in data-driven lead generation and the creation of end-to-end sales funnels, primarily leveraging the power of LinkedIn. PRace partners with B2B gambling brands to generate demand, leads and sales.
Headquartered in London, UK and Vilnius, Lithuania, the agency boasts a 15-person team of industry experts specialising in strategy, social media, design, PR and content services.
About Nicholas Brown, Co-Founder
With nearly 15 years’ experience in B2B marketing, Nicholas is one of the gambling industry’s leading PR and marketing agency experts, with a pioneering role in driving brand visibility and lead generation.
Having led multiple global campaigns for more than 20 major industry brands - including Altenar, Amelco, BetGames, Push Gaming, Evoplay, GAMING1 and Relax Gaming - Nicholas has played a significant role in shaping the development of the B2B gambling marketing space.
He is now channelling his expertise into a groundbreaking startup, launched officially in May 2025.
About Aiste Garneviciene, CEO and Co-Founder
Aiste Garneviciene is a highly respected C-level executive with over 12 years of leadership experience in the B2B gambling industry.
As a founding team member and former COO of BetGames, she played a pivotal role in building and scaling the business into one of the sector’s most recognised B2B brands — blending operational excellence with growth-focused strategy.
Recognised as SBC’s “Leader of the Year” in 2020, Aiste brings deep expertise across sales, marketing, compliance, customer acquisition & retention, and international business development.
Today, she leads PRace with a mission to transform how B2B gambling brands grow — driving real business outcomes through tailored, integrated marketing.
Source: GMB
