The contract includes brand exposure at the fight venue, content for social networks and on-site activations.
“We are a company from Mato Grosso, the only one in the state authorized to operate in Brazil in the betting segment. We chose to sign this master sponsorship with LFA because it is a historic event, the first in our homeland, and also because of the prestige that the sport has been gaining in the sports scene. It is a way of connecting the brand to a new audience and promoting the sport”, says Ivan Dutra, CEO of LuckBet.
The 209th edition will feature the main fight between Brazilians Inglesson De Lara and Bruno "Xinoco" Henrique, who will face each other in a featherweight division. In partnership with the Department of Culture, Sports and Leisure of Mato Grosso, the chosen venue will be Malai Manso Resort, the only all-inclusive resort in the Midwest certified by the Brazilian Association of Resorts.
This will be the 22nd LFA event in Brazil since the organization's international expansion in 2021, taking place for the first time in Mato Grosso. The event marks the second visit to the Central-West region, after a tournament held in the Federal District in March. The LFA has also held cards in the states of Rio de Janeiro, São Paulo and Pernambuco.
The main event of LFA 209 will be broadcast live and exclusively on UFC Fight Pass, starting at 9 pm, Brasília time (8 pm in Mato Grosso). The broadcast in Portuguese will also feature commentary by UFC legend and ambassador Rogério 'Minotouro'.
Founded in 2021 and headquartered in Cuiabá, Mato Grosso, LuckBet is a Brazilian online betting company that stands out on the national scene. With a history of sponsoring sports clubs and events, including Cuiabá EC, the platform has renowned ambassadors, such as actor and pilot Caio Castro, rapper PKFreestyle and journalist Isa Pagliari.
Committed to Responsible Gaming, LuckBet implements measures such as self-regulation, reality checks and self-exclusion, in addition to promoting access to support organizations such as Gambling Therapy and GambleAware, offering bettors specialized professional support through various communication channels.
The company also follows all Federal Government guidelines to operate in compliance with the new rules that came into effect in 2025.
Source: GMB
