"We believe in the transformative power of sport and the impact it has on society. Supporting the Paulistão Feminino, especially at such a significant moment of growth and visibility, reinforces our commitment to valuing diversity and gender equality. The numbers from this edition show that women's football is gaining the space it deserves, and 7k is proud to be part of this construction alongside such important brands," says Talita Lacerda.
With the participation of eight teams (AD Taubaté, Corinthians, Ferroviária, Palmeiras, Realidade Jovem, Red Bull Bragantino, Santos and São Paulo), the amounts invested in the competition should be greater than in 2024, when they were R$8 million (US$1.4m), and there will also be a larger distribution to the participating clubs, of R$3.3 million (US$577,000). The winning team will receive R$840,000 (US$147,000,) in prize money, while the runner-up will receive R$350,000 (US$62,000).
All matches in the competition will be televised. The options for watching the tournament include Grupo Globo (SporTV and TV Globo), Record News and Warner (via Max and Space), as well as the premiere on CazéTV and on the Paulistão channel itself - both on YouTube.
A record for this year's edition is the number of sponsors - seven in total, surpassing the five in 2024. In addition to 7K and Sicredi, which holds the naming rights, Amazon, Assaí, Centauro, Guaraná Antarctica and Lays are also present.
7k was one of the main sponsors of the 2025 Men's São Paulo Championship, with great visibility and the naming rights to the trophy that was awarded to the best players in each match.
Source: GMB
